Why do consumers choose online food delivery services? A meta-analytic review

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-09-25 DOI:10.1016/j.ijhm.2024.103921

Amit Shankar , Charles Jebarajakirthy , Haroon Iqbal Maseeh , Preeti Nayal , Aman Kumar , Chitra Krishnan

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引用次数: 0

Abstract

This study proposes a meta-analytic framework with the underpinnings of unified theory of acceptance and use of technology, value-based adoption model, and brand relationship quality theory to summarise online food delivery (OFD) literature. Meta-analytic bivariate analysis was used to test the relationships in the proposed model. Further, by performing moderation analysis, this meta-analysis resolves inconsistencies in the findings reported in the domain’s literature. Performance expectancy, effort expectancy, social influence, facilitating conditions, and perceived risk determine perceived value, while perceived value has a significant positive impact on usage behaviour which in turn triggers satisfaction, trust, and loyalty. Moderation analysis indicates that these effects can vary in the OFD literature depending on various contextual and methodological moderators. This review, being the pioneer meta-analysis in OFD domain, advances the domain’s literature. Practically, the findings provide several implications for enhancing consumers’ perceived value and customer responses to OFD services.

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消费者为何选择网上送餐服务？荟萃分析综述

本研究提出了一个元分析框架，以技术接受和使用统一理论、基于价值的采用模型和品牌关系质量理论为基础，对网上送餐（OFD）文献进行总结。元分析的双变量分析用于检验拟议模型中的关系。此外，通过进行调节分析，该元分析解决了该领域文献中研究结果不一致的问题。绩效预期、努力预期、社会影响、便利条件和感知风险决定了感知价值，而感知价值对使用行为有显著的积极影响，反过来又会引发满意度、信任度和忠诚度。调节分析表明，在 OFD 文献中，这些影响会因不同的背景和方法调节因素而有所不同。本综述是对外部开发领域的首例荟萃分析，推动了该领域文献的发展。在实践中，研究结果为提高消费者的感知价值和客户对 OFD 服务的反应提供了一些启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.