Individuals’ Motivations and Engagement With Paralympic Content on Social Media: A Longitudinal Analysis Across Six Summer and Winter Games

IF 3.2 1区 文学 Q1 COMMUNICATION
Yoseph Z. Mamo, Justin A. Haegele
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引用次数: 0

Abstract

Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) theory, the purpose of this study is to examine the motivations of social media users for consuming Paralympic content and the relationship between different types of motivations and social media engagement. Our data collection spanned six Paralympic Games, both Summer and Winter, from 2012 to 2022, resulting in the analysis of 1,297 tweets from unique X (formerly known as Twitter) users. Findings suggest that the prevalent motives for consuming Paralympics content on X include information, integration and interaction, political stance, empowerment, inspiration, and entertainment. Regarding engagement, inspirational content is most likely to be liked, while integration and interaction, and entertainment are more likely to be retweeted.
社交媒体上残奥会内容的个人动机和参与度:对六届夏季和冬季奥运会的纵向分析
尽管近来残奥会体育节目和社交媒体上的观众人数不断增加,但人们对社交媒体用户消费和参与残奥会内容的动机仍然了解有限。本研究借鉴 "使用与满足"(U&G)理论,旨在研究社交媒体用户消费残奥会内容的动机,以及不同类型的动机与社交媒体参与之间的关系。我们的数据收集跨越了从 2012 年到 2022 年的六届夏季和冬季残奥会,分析了来自 X(以前称为 Twitter)独特用户的 1,297 条推文。研究结果表明,在 X 上消费残奥会内容的普遍动机包括信息、融合与互动、政治立场、赋权、激励和娱乐。在参与方面,鼓舞人心的内容最有可能被点赞,而整合与互动和娱乐性内容则更有可能被转发。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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