Being a “Global Music Platform”: Platform Work in Light-Tech Capitalism

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-09-23 DOI:10.1177/20563051241274658

Loïc Riom

引用次数: 0

Abstract

While the literature on music digital platforms has focused mainly on the consequences of production and consumption, few works have looked at platformization from the perspective of companies active in the music business. Drawing on an ethnographic inquiry of Sofar Sounds—a London-based company that organizes intimate and secret concerts in unconventional spaces—I introduce platform work to explore the kinds of practices in which platforms engage. I identify three operations in Sofar Sounds’ platform work: the incorporation of Sofar Sounds concerts into digital devices; its financing by venture capital (VCs) funds; and the activation and generification of its global community. In conclusion, I argue that being a platform involves organizational practices and that studying these practices shifts our attention beyond a few limited successful companies. I propose that light-tech capitalism accounts for this mundane and unsophisticated aspect of platform work.

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成为 "全球音乐平台"：轻科技资本主义中的平台工作

尽管有关音乐数字平台的文献主要集中于生产和消费的后果，但很少有作品从活跃于音乐行业的公司的角度来研究平台化问题。通过对 Sofar Sounds--一家总部位于伦敦、在非传统空间举办私密秘密音乐会的公司--的人种学调查，我介绍了平台工作，以探讨平台参与的实践类型。我在 Sofar Sounds 的平台工作中发现了三种运作方式：将 Sofar Sounds 的音乐会融入数字设备；由风险投资（VC）基金提供资金；激活和生成其全球社区。总之，我认为，作为一个平台涉及到组织实践，而研究这些实践可以将我们的注意力转移到少数成功的公司之外。我提出，轻科技资本主义解释了平台工作的这一平凡而不复杂的方面。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.