The influence of vehicle size on perception and behavior toward drivers.

Abstract

This study examines the effects of vehicle size on driver impressions and behavioral intentions. Study 1 tested whether vehicle size (large vs. small) affects perceived physical size (height, body shape) through socioeconomic status (SES). We found that large (vs. small) vehicle drivers were perceived as tall (vs. short), and this perception was mediated by the drivers' estimated SES (but not by body shape). Study 2 focused on aggressive behavioral intentions (e.g. honking) toward other drivers, examining whether the relationship between vehicle size and intention was serially mediated by estimated physical size and traits (aggression, power). Here, large (vs. small) vehicle driver were perceived as tall (heavy) and possessing high power (high aggression), which is related to less (more) aggressive behavioral intention toward the driver. Our study suggests that individuals perceive other drivers' physical sizes differently, and this perception is associated with differences in behavioral responses toward other drivers.