Utilizing sentiment analysis of X data to document the evolution of colorectal surgical innovations: The case of transanal total mesorectal excision

IF 2.9 3区医学 Q2 GASTROENTEROLOGY & HEPATOLOGY

Colorectal Disease Pub Date : 2024-09-19 DOI:10.1111/codi.17173

T. Weltermann, H. Eltyeb, J. Doggett, R. R. W. Brady

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引用次数: 0

Abstract

Aim

The evolution of the utility of medical social media and its global reach has led to a much greater speed of dissemination of medical innovation, such as transanal total mesorectal excision (TaTME). The acceptability and discussions surrounding such innovations can be followed online. Here, we sought to determine if online discussions over time could match known models of innovation evolution using the example of TaTME since its initial description in 2010.

Methods

Data on using the X hashtag #TaTME were analysed using the social media analytics tool Brandwatch. Trends in mentions, impressions and reach were highlighted over 13 years (1 May 2010 to 31 July 2023). Each mention's sentiment and emotional connotations were analysed using Brandwatch's natural language processing approach.

Results

We identified 18 525 mentions of #TaTME by healthcare professionals, reaching over 30.6 million X users. A Gartner's hype-cycle-like pattern was identified for mention volume and emotional connotation over time. The majority of mentions had a neutral (84%; n = 15 341) or positive connotation (15%, n = 2675). A peak of negatively connotated mentions was identified surrounding the temporary suspension of TaTME in 2019.

Conclusion

This study presents a novel method of monitoring online discussions surrounding new surgical innovations by healthcare professionals based on sentiment analysis of public social media data. Mention volume and emotional connotation were the most accurate parameters closely resembling Gartner's hype cycle.

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利用 X 数据的情感分析记录结直肠外科创新的演变：经肛门全直肠系膜切除术案例。

目的：医疗社交媒体的实用性及其全球影响力的发展，大大加快了经肛门全直肠系膜切除术（TaTME）等医疗创新的传播速度。围绕此类创新的可接受性和讨论可在网上进行。在此，我们以TaTME自2010年首次描述以来的情况为例，试图确定随着时间的推移，网上讨论是否与已知的创新演变模型相吻合：方法：我们使用社交媒体分析工具 Brandwatch 分析了使用 X 标签 #TaTME 的数据。重点分析了 13 年内（2010 年 5 月 1 日至 2023 年 7 月 31 日）的提及率、印象率和覆盖率趋势。使用 Brandwatch 的自然语言处理方法分析了每次提及的情感和情绪内涵：结果：我们发现医疗保健专业人士提及 #TaTME 的次数达 18525 次，X 用户超过 3060 万。随着时间的推移，提及量和情感内涵出现了类似于 Gartner 炒作周期的模式。大多数提及具有中性（84%；n = 15 341）或积极内涵（15%，n = 2675）。在2019年TaTME临时停办期间，负面内涵的提及量达到高峰：本研究基于对公共社交媒体数据的情感分析，提出了一种监测医疗保健专业人员围绕新手术创新的在线讨论的新方法。提及量和情感内涵是最准确的参数，与 Gartner 的炒作周期非常相似。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Colorectal Disease 医学-胃肠肝病学

CiteScore

6.10

自引率

11.80%

发文量

406

审稿时长

1.5 months

期刊介绍： Diseases of the colon and rectum are common and offer a number of exciting challenges. Clinical, diagnostic and basic science research is expanding rapidly. There is increasing demand from purchasers of health care and patients for clinicians to keep abreast of the latest research and developments, and to translate these into routine practice. Technological advances in diagnosis, surgical technique, new pharmaceuticals, molecular genetics and other basic sciences have transformed many aspects of how these diseases are managed. Such progress will accelerate. Colorectal Disease offers a real benefit to subscribers and authors. It is first and foremost a vehicle for publishing original research relating to the demanding, rapidly expanding field of colorectal diseases. Essential for surgeons, pathologists, oncologists, gastroenterologists and health professionals caring for patients with a disease of the lower GI tract, Colorectal Disease furthers education and inter-professional development by including regular review articles and discussions of current controversies. Note that the journal does not usually accept paediatric surgical papers.