Explicit vs. implicit? How different self-presentations of luxury tourism experience trigger others’ value co-destruction intention in online travel communities

IF 10.9 1区 管理学 Q1 ENVIRONMENTAL STUDIES
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引用次数: 0

Abstract

Online self-presentation of luxury tourism experiences can lead to negative outcomes such as others' envy and hostility in online travel communities (OTCs). Thus, some users have learned to present their tourism experience in a more implicit manner, rather than being explicit, and the influence of different self-presentations merits exploration in the tourism literature. Drawing on the theory of value co-destruction, we examine whether, how, and when explicit (vs. implicit) self-presentation of luxury tourism experiences would induce others' value co-destruction intention by triggering perceived conflict in OTCs. Three experiments show that explicit (vs. implicit) self-presentation is more likely to trigger others’ value co-destruction intention by intensifying perceived informational and relational conflict. In addition, for implicit self-presentation, those sharing similar experiences with luxury self-presenters would develop weaker conflict perceptions than would those without similar experiences. We offer novel insights for improving the OTC experience to prevent value co-destruction.

显性与隐性?在在线旅游社区中,豪华旅游体验的不同自我展示如何引发他人的价值共建意向
在在线旅游社区(OTCs)中,豪华旅游经历的在线自我展示可能会导致他人羡慕和敌视等负面结果。因此,一些用户学会了以更加隐性的方式而不是显性的方式来展示自己的旅游体验,不同自我展示的影响值得旅游文献进行探讨。借鉴价值共毁理论,我们研究了奢华旅游体验的显性(与隐性)自我呈现是否会、如何以及何时会通过引发OTC中的感知冲突来诱发他人的价值共毁意图。三个实验表明,显性(与隐性)自我展示更有可能通过加剧感知到的信息和关系冲突来引发他人的价值共毁意图。此外,对于隐性自我介绍,那些与豪华自我介绍者有相似经历的人会比那些没有相似经历的人产生更弱的冲突感知。我们为改善 OTC 体验以防止价值共毁提供了新的见解。
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来源期刊
Tourism Management
Tourism Management Multiple-
CiteScore
24.10
自引率
7.90%
发文量
190
审稿时长
45 days
期刊介绍: Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.
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