Explicit vs. implicit? How different self-presentations of luxury tourism experience trigger others’ value co-destruction intention in online travel communities
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引用次数: 0
Abstract
Online self-presentation of luxury tourism experiences can lead to negative outcomes such as others' envy and hostility in online travel communities (OTCs). Thus, some users have learned to present their tourism experience in a more implicit manner, rather than being explicit, and the influence of different self-presentations merits exploration in the tourism literature. Drawing on the theory of value co-destruction, we examine whether, how, and when explicit (vs. implicit) self-presentation of luxury tourism experiences would induce others' value co-destruction intention by triggering perceived conflict in OTCs. Three experiments show that explicit (vs. implicit) self-presentation is more likely to trigger others’ value co-destruction intention by intensifying perceived informational and relational conflict. In addition, for implicit self-presentation, those sharing similar experiences with luxury self-presenters would develop weaker conflict perceptions than would those without similar experiences. We offer novel insights for improving the OTC experience to prevent value co-destruction.
期刊介绍:
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.