{"title":"Female stereotype and occupational stigma","authors":"Fei Peng, Xinying Zeng, Yaoqi Li","doi":"10.1016/j.annals.2024.103837","DOIUrl":null,"url":null,"abstract":"<div><p>This study examines the issues of occupational stigma female employees face in the tourism industry, with a specific focus on Chinese female flight attendants. Through semi-structured interviews with 25 female participants, it reveals how gender stereotypes contribute to and sustain this stigma, distorting femininity and physical attractiveness through negative labeling, loss of status, and occupational discrimination. Consequently, this leads to an intersection of moral and social stigmas. Additionally, the study highlights the patriarchal norms and organizational practices in perpetuating these stereotypes. It enhances our comprehension of gender-related occupational stigma in the tourism industry. Furthermore, it advocates for the implementation of organizational initiatives that challenge gender stereotypes, thus fostering a more inclusive and equitable working environment for female employees.</p></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":null,"pages":null},"PeriodicalIF":10.4000,"publicationDate":"2024-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738324001142","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study examines the issues of occupational stigma female employees face in the tourism industry, with a specific focus on Chinese female flight attendants. Through semi-structured interviews with 25 female participants, it reveals how gender stereotypes contribute to and sustain this stigma, distorting femininity and physical attractiveness through negative labeling, loss of status, and occupational discrimination. Consequently, this leads to an intersection of moral and social stigmas. Additionally, the study highlights the patriarchal norms and organizational practices in perpetuating these stereotypes. It enhances our comprehension of gender-related occupational stigma in the tourism industry. Furthermore, it advocates for the implementation of organizational initiatives that challenge gender stereotypes, thus fostering a more inclusive and equitable working environment for female employees.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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