Mingchuan Gong , Christian Wagner , Junkai Wang , Yuxiang Chris Zhao
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引用次数: 0
Abstract
Mobile massively multiplayer online role-playing games (MMORPGs) effectively motivate players to purchase in-game items, but the factors underlying purchase behavior in mobile MMORPGs remain inadequately understood. Utilizing the Wixom and Todd framework, our study explores how technological characteristics, gameplay experience, and attitudes drive players’ purchase behavior. Through online surveys and interviews, we found that advancement motivation and immersion significantly influence purchase intentions, with immersion being impacted by aesthetic design, customization, and sociability. This research expands the application of the Wixom and Todd framework into the realm of gaming and refines the immersion concept in the mobile MMORPG context.
期刊介绍：
Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.
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