Exploring market potential and consumer preferences for fungus-resistant grape varieties: A discrete choice analysis in Germany

IF 7.2 Q1 FOOD SCIENCE & TECHNOLOGY

Future Foods Pub Date : 2024-09-11 DOI:10.1016/j.fufo.2024.100449

Christoph Kiefer, Gergely Szolnoki

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引用次数: 0

Abstract

While fungus-resistant grape varieties (FRGVs) offer comprehensive sustainable benefits, their slow adoption and consumer preferences warrant investigation. Therefore, a discrete choice model for key parameters influencing consumer perceptions, including product attributes, pricing, grape variety preferences, labelling and information dissemination, was constructed based on a representative sample of 1276 wine consumers in Germany. The data were analysed using a conditional logit utility model to gain insights into the preferences and willingness to pay (WTP) of each product attribute. Due to the low level of awareness of these grape varieties, the sample was divided into two groups: a control group and an experimental group, which was conditioned prior to the study to investigate the market potential of FRGVs. The results show that the conditioned group exhibited a stronger inclination towards FRGVs, indicating an increased awareness of environmentally friendly practices. Price sensitivity was influenced by conditioning, with consumers being more sensitive to higher prices after being informed. The study highlights the importance of informed consumer education in promoting environmentally sustainable products like wine from FRGVs.

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探索抗真菌葡萄品种的市场潜力和消费者偏好：德国的离散选择分析

虽然抗真菌葡萄品种（FRGVs）具有全面的可持续优势，但其采用速度缓慢和消费者偏好值得研究。因此，以德国具有代表性的 1276 位葡萄酒消费者为样本，建立了影响消费者认知的关键参数离散选择模型，包括产品属性、定价、葡萄品种偏好、标签和信息传播。数据采用条件对数效用模型进行分析，以深入了解消费者对每种产品属性的偏好和支付意愿（WTP）。由于对这些葡萄品种的认知度较低，样本被分为两组：对照组和实验组，实验组在研究前对其进行了条件调整，以调查 FRGV 的市场潜力。结果表明，条件组对 FRGV 的倾向性更强，这表明他们对环保做法的认识有所提高。价格敏感度受条件影响，消费者在知情后对较高的价格更加敏感。这项研究强调了对消费者进行知情教育对于推广环境可持续产品（如来自 FRGV 的葡萄酒）的重要性。

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来源期刊

Future Foods Agricultural and Biological Sciences-Food Science

CiteScore

8.60

自引率

0.00%

发文量

审稿时长

15 weeks

期刊介绍： Future Foods is a specialized journal that is dedicated to tackling the challenges posed by climate change and the need for sustainability in the realm of food production. The journal recognizes the imperative to transform current food manufacturing and consumption practices to meet the dietary needs of a burgeoning global population while simultaneously curbing environmental degradation. The mission of Future Foods is to disseminate research that aligns with the goal of fostering the development of innovative technologies and alternative food sources to establish more sustainable food systems. The journal is committed to publishing high-quality, peer-reviewed articles that contribute to the advancement of sustainable food practices. Abstracting and indexing： Scopus Directory of Open Access Journals (DOAJ) Emerging Sources Citation Index (ESCI) SCImago Journal Rank (SJR) SNIP