Shalini Bisani , Marcella Daye , Kathleen Mortimer
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引用次数: 0
Abstract
Scholars have increasingly called for multi-stakeholder and participatory approaches to place branding. The inclusion of communities is often argued for creating legitimate place brands. However, there is limited understanding of how these notions interact. This paper investigates how stakeholders construct legitimacy and inclusivity in their place branding practices. We develop a theoretical framework for legitimacy-inclusivity and apply it to a case study of Northamptonshire, UK. The analysis reveals contrasting approaches by industry stakeholders and voluntary organisations in terms of representation and advocacy, engagement and co-creation, and effectiveness and impact. The unique characteristics and mechanisms of voluntary organisations, which facilitate community leadership and engagement, have implications for more inclusive and legitimate place branding.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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