Boosting domestic rice production in Ghana: Analysis of consumer opinions, purchasing behavior and determinants among different income strata

IF 3.7 Q2 ENVIRONMENTAL SCIENCES
Faizal Adams , Bernard Kwamena Cobbina Essel , Bavorova Miroslava , Joshua Korblah Agbenyor , Mashiru Abrokwa Ishak , Ntiamoah Prince , Ketu Abdulai , Boakye Samuel , Oppong Kwarteng Judith
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Abstract

Despite the fact that domestic rice production contributes significantly to the livelihood of millions of people in Ghana, it has been observed that consumers show a strong preference for expensive and imported rice over locally produced rice. The purpose of this study was to investigate the perception, purchasing behaviour and determinants of local rice consumption across three income households in the Kumasi Metropolis, Ghana. A total of 414 rice consumers were selected through a multi-stage sampling technique. Descriptive and inferential techniques, including perception analysis and ordered probit model, were used to analyse the data. The overall perception index of 3.61 denotes that consumers generally have a positive perception of local rice regarding health benefits (index = 4.44), affordability (index = 3.86), and cooking attributes (index = 3.48), despite its poor appearance (index = 2.80). The ordered probit model depicted heterogeneity of covariates as determinants of local rice consumption-based income strata of the household. For instance, various factors, including gender, age, occupation, and attributes of local rice such as affordability, nutrition, cooking attributes, and appearance, have a notable impact on the consumption of local rice among low-income households. In contrast, education, household decision-making, the place of purchasing local rice, and three perception attributes, namely affordability, nutrition, and cooking attributes, were found to be significant determinants of local rice consumption among middle-income households. According to the data, local rice consumption among high-income families was significantly predicted by gender, occupation, household size, and two perception attributes—affordability and nutrition. The study has practical implications for improving the competitiveness of local rice to increase its acceptance and consumption among consumers in the country.

促进加纳国内大米生产:不同收入阶层消费者的意见、购买行为和决定因素分析
尽管国内大米生产为加纳数百万人的生计做出了重大贡献,但据观察,与本地生产的大米相比,消费者对昂贵的进口大米表现出强烈的偏好。本研究的目的是调查加纳库马西大都市三种收入家庭对本地大米消费的看法、购买行为和决定因素。通过多阶段抽样技术,共选取了 414 名大米消费者。数据分析采用了描述性和推论性技术,包括感知分析和有序概率模型。总体感知指数为 3.61,表明消费者普遍对本地大米的健康益处(指数 = 4.44)、可负担性(指数 = 3.86)和烹饪属性(指数 = 3.48)持积极看法,尽管其外观较差(指数 = 2.80)。有序概率模型显示,协变量的异质性是基于家庭收入阶层的本地大米消费的决定因素。例如,各种因素,包括性别、年龄、职业和本地大米的属性,如经济实惠、营养、烹饪属性和外观,对低收入家庭本地大米的消费有显著影响。相比之下,教育程度、家庭决策、购买本地大米的地点以及三个感知属性,即经济实惠、营养和烹饪属性,则是中等收入家庭消费本地大米的重要决定因素。数据显示,性别、职业、家庭规模和两个感知属性(可负担性和营养)对高收入家庭的本地大米消费量有明显的预测作用。这项研究对于提高本地大米的竞争力,增加其在国内消费者中的接受度和消费量具有实际意义。
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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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