The value of social distancing: A discrete choice experiment to examine golf tourists’ preferences for COVID-19 Safety protocols

IF 3.6 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Outdoor Recreation and Tourism-Research Planning and Management Pub Date : 2024-09-13 DOI:10.1016/j.jort.2024.100817

Seong Ok Lyu , Young Jin Choi , Se Hee Choi , Jinwon Kim

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引用次数: 0

Abstract

This study investigates golf tourists’ preferences for diverse social distancing measures implemented by golf courses during the COVID-19 pandemic using a discrete choice experiment. With a sample of 430 South Korean golfers, this study provides a better understanding of how gender affects their trade-offs among several precautionary policies. Results suggest the maximum occupancy of each restaurant table is considered a critical factor in reducing infection risk, while golfers are willing to pay KR₩10,747 for a one-person reduction in table occupancy. Gender groups reveal different preference patterns regarding several safety measures. Female golfers show a higher willingness to pay for several preventive measures, particularly restaurant occupancy limits and locker spacing. These findings provide insights for golf course managers to develop targeted strategies that enhance customer safety and satisfaction during future health crises.

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社会距离的价值：离散选择实验：考察高尔夫游客对 COVID-19 安全协议的偏好

本研究通过离散选择实验，调查了高尔夫游客对 COVID-19 大流行期间高尔夫球场实施的各种社会隔离措施的偏好。通过对 430 名韩国高尔夫球手的抽样调查，本研究更好地了解了性别是如何影响他们在几种预防性政策之间进行权衡的。结果表明，每张餐厅餐桌的最大占用率被认为是降低感染风险的关键因素，而高尔夫球手愿意为减少一个人的餐桌占用率支付 10,747 韩元。性别群体在几种安全措施方面表现出不同的偏好模式。女性高尔夫球手愿意为几项预防措施支付更高的费用，尤其是餐厅占用率限制和储物柜间距。这些发现为高尔夫球场管理者在未来的健康危机中制定有针对性的策略以提高顾客的安全和满意度提供了启示。

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来源期刊

Journal of Outdoor Recreation and Tourism-Research Planning and Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.70

自引率

5.30%

发文量

期刊介绍： Journal of Outdoor Recreation and Tourism offers a dedicated outlet for research relevant to social sciences and natural resources. The journal publishes peer reviewed original research on all aspects of outdoor recreation planning and management, covering the entire spectrum of settings from wilderness to urban outdoor recreation opportunities. It also focuses on new products and findings in nature based tourism and park management. JORT is an interdisciplinary and transdisciplinary journal, articles may focus on any aspect of theory, method, or concept of outdoor recreation research, planning or management, and interdisciplinary work is especially welcome, and may be of a theoretical and/or a case study nature. Depending on the topic of investigation, articles may be positioned within one academic discipline, or draw from several disciplines in an integrative manner, with overarching relevance to social sciences and natural resources. JORT is international in scope and attracts scholars from all reaches of the world to facilitate the exchange of ideas. As such, the journal enhances understanding of scientific knowledge, empirical results, and practitioners'' needs. Therefore in JORT each article is accompanied by an executive summary, written by the editors or authors, highlighting the planning and management relevant aspects of the article.