{"title":"The value of social distancing: A discrete choice experiment to examine golf tourists’ preferences for COVID-19 Safety protocols","authors":"","doi":"10.1016/j.jort.2024.100817","DOIUrl":null,"url":null,"abstract":"<div><p>This study investigates golf tourists’ preferences for diverse social distancing measures implemented by golf courses during the COVID-19 pandemic using a discrete choice experiment. With a sample of 430 South Korean golfers, this study provides a better understanding of how gender affects their trade-offs among several precautionary policies. Results suggest the maximum occupancy of each restaurant table is considered a critical factor in reducing infection risk, while golfers are willing to pay KR₩10,747 for a one-person reduction in table occupancy. Gender groups reveal different preference patterns regarding several safety measures. Female golfers show a higher willingness to pay for several preventive measures, particularly restaurant occupancy limits and locker spacing. These findings provide insights for golf course managers to develop targeted strategies that enhance customer safety and satisfaction during future health crises.</p></div>","PeriodicalId":46931,"journal":{"name":"Journal of Outdoor Recreation and Tourism-Research Planning and Management","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Outdoor Recreation and Tourism-Research Planning and Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2213078024000859","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates golf tourists’ preferences for diverse social distancing measures implemented by golf courses during the COVID-19 pandemic using a discrete choice experiment. With a sample of 430 South Korean golfers, this study provides a better understanding of how gender affects their trade-offs among several precautionary policies. Results suggest the maximum occupancy of each restaurant table is considered a critical factor in reducing infection risk, while golfers are willing to pay KR₩10,747 for a one-person reduction in table occupancy. Gender groups reveal different preference patterns regarding several safety measures. Female golfers show a higher willingness to pay for several preventive measures, particularly restaurant occupancy limits and locker spacing. These findings provide insights for golf course managers to develop targeted strategies that enhance customer safety and satisfaction during future health crises.
期刊介绍：
Journal of Outdoor Recreation and Tourism offers a dedicated outlet for research relevant to social sciences and natural resources. The journal publishes peer reviewed original research on all aspects of outdoor recreation planning and management, covering the entire spectrum of settings from wilderness to urban outdoor recreation opportunities. It also focuses on new products and findings in nature based tourism and park management. JORT is an interdisciplinary and transdisciplinary journal, articles may focus on any aspect of theory, method, or concept of outdoor recreation research, planning or management, and interdisciplinary work is especially welcome, and may be of a theoretical and/or a case study nature. Depending on the topic of investigation, articles may be positioned within one academic discipline, or draw from several disciplines in an integrative manner, with overarching relevance to social sciences and natural resources. JORT is international in scope and attracts scholars from all reaches of the world to facilitate the exchange of ideas. As such, the journal enhances understanding of scientific knowledge, empirical results, and practitioners'' needs. Therefore in JORT each article is accompanied by an executive summary, written by the editors or authors, highlighting the planning and management relevant aspects of the article.
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