{"title":"Beyond satisfaction: How environmental attitudes shapes customer preferences for Turkish domestic air passengers","authors":"Volkan Yavas , Ayla Ozhan Dedeoglu","doi":"10.1016/j.rtbm.2024.101203","DOIUrl":null,"url":null,"abstract":"<div><p>Despite its substantial customer value in enhancing mobility and connectivity, air transportation prompts concerns regarding sustainability across social, economic, and environmental dimensions. Recognizing the sustainability challenges in Turkey's domestic air travel market and emphasizing the importance of assessing passenger perspectives to ensure regulatory effectiveness, this study investigates how environmental attitudes, perceived value, and satisfaction influence customer preferences. Results from the structural path model analysis highlight the significant impact of emotional value, reliability, comfort, and customer value on air travel satisfaction, affecting both current and future preferences. Gender moderates the influence of safety on satisfaction, with women perceiving it as more critical. While Turkish domestic air passengers express significant environmental concerns, these concerns do not always translate directly into their travel preferences.</p></div>","PeriodicalId":47453,"journal":{"name":"Research in Transportation Business and Management","volume":"57 ","pages":"Article 101203"},"PeriodicalIF":4.1000,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research in Transportation Business and Management","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2210539524001056","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Despite its substantial customer value in enhancing mobility and connectivity, air transportation prompts concerns regarding sustainability across social, economic, and environmental dimensions. Recognizing the sustainability challenges in Turkey's domestic air travel market and emphasizing the importance of assessing passenger perspectives to ensure regulatory effectiveness, this study investigates how environmental attitudes, perceived value, and satisfaction influence customer preferences. Results from the structural path model analysis highlight the significant impact of emotional value, reliability, comfort, and customer value on air travel satisfaction, affecting both current and future preferences. Gender moderates the influence of safety on satisfaction, with women perceiving it as more critical. While Turkish domestic air passengers express significant environmental concerns, these concerns do not always translate directly into their travel preferences.
期刊介绍：
Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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