Optimal extended warranty strategy considering channel perception and endogenous quality

IF 2.5 3区经济学 Q2 ECONOMICS

Managerial and Decision Economics Pub Date : 2024-08-22 DOI:10.1002/mde.4371

Keang Zhang, Tao Zhang, Shang Gao

引用次数: 0

Abstract

Extended warranties (EWs) are common in online sales, available from various providers. Manufacturers are typically perceived as better repairers, making their EWs more valuable than retailers'. We explore four cases: no provider (Model N), manufacturer-provided (Model M), retailer-provided (Model R), and dual-provider (Model B). Initially, we analyze exogenous quality, then consider endogenous quality with variable failure rates (Models VN, VM, VR, and VB). While product demand is consistent, EW demand varies across models. Dual-channel EWs (Model B/VB) maintain manufacturer EW demand but reduce retailer EW demand. They increase profits under exogenous quality but may not under endogenous quality.

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考虑渠道感知和内生质量的最优延保策略

延长保修（EW）在网上销售中很常见，有各种供应商提供。制造商通常被认为是更好的维修商，因此他们的延长保修比零售商的更有价值。我们探讨了四种情况：无提供商（模型 N）、制造商提供（模型 M）、零售商提供（模型 R）和双提供商（模型 B）。我们首先分析外生质量，然后考虑故障率可变的内生质量（模型 VN、VM、VR 和 VB）。虽然产品需求是一致的，但不同模式下的 EW 需求却各不相同。双渠道 EW（模型 B/VB）维持了制造商的 EW 需求，但减少了零售商的 EW 需求。在外生性质量条件下，它们会增加利润，但在内生性质量条件下可能不会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.