Celebrating excellence: insights from the 2024 Paul D. Converse Symposium

IF 2.5 3区管理学 Q3 BUSINESS

Marketing Letters Pub Date : 2024-09-09 DOI:10.1007/s11002-024-09743-5

Maria A. Rodas, Ravi Mehta

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引用次数: 0

Abstract

As co-chairs of the 21st Paul D. Converse Marketing Symposium, we are honored to introduce the groundbreaking contributions of the 2024 Converse Award recipients, Dr. Jennifer Aaker from Stanford University and Dr. Greg Allenby from Ohio State University. The Converse Award, one of the highest honors in the marketing discipline, celebrates exceptional research that significantly advances marketing science. Dr. Aaker’s pioneering work on the psychology of happiness and meaningfulness and Dr. Allenby’s influential advancements in Bayesian methods for marketing data analysis are exemplary milestones in our field. This preface provides an overview of their significant contributions and underscores the historical significance and enduring legacy of the Converse Award and Symposium, hosted by the marketing area at the University of Illinois at Urbana-Champaign. We highlight the symposium’s role in fostering a collaborative environment for enriching discussions that shape the future of marketing. Furthermore, we emphasize the University of Illinois commitment to advancing the field through rigorous scholarship and interdisciplinary collaboration. By honoring distinguished scholars like Aaker and Allenby, the Paul D. Converse Symposium continues to propel marketing science forward, ensuring its relevance and responsiveness to the evolving needs of academia and industry.

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庆祝卓越：2024 年保罗-D-匡威研讨会的启示

作为第 21 届保罗-D-匡威营销研讨会的联合主席，我们非常荣幸地向大家介绍 2024 年度匡威奖获得者--来自斯坦福大学的珍妮弗-艾克博士和来自俄亥俄州立大学的格雷格-艾伦比博士--的开创性贡献。匡威奖是市场营销学科的最高荣誉之一，旨在表彰对市场营销科学有重大推动作用的杰出研究。Aaker 博士在幸福感和意义心理学方面的开创性工作，以及 Allenby 博士在贝叶斯营销数据分析方法方面具有影响力的进步，都是我们这个领域的里程碑式典范。本序言概述了他们的重大贡献，并强调了由伊利诺伊大学香槟分校市场营销领域主办的匡威奖和研讨会的历史意义和持久遗产。我们强调了研讨会在营造合作环境、丰富讨论内容、塑造市场营销未来方面所发挥的作用。此外，我们还强调伊利诺伊大学致力于通过严谨的学术研究和跨学科合作来推动该领域的发展。通过表彰像 Aaker 和 Allenby 这样的杰出学者，保罗-D-匡威研讨会将继续推动市场营销学向前发展，确保其相关性并满足学术界和产业界不断变化的需求。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Letters BUSINESS-

CiteScore

5.90

自引率

5.60%

发文量

期刊介绍： Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics. Officially cited as: Mark Lett