Identifying enablers for the successful deployment of prescriptive analytics – a multiple case study

IF 4 Q2 BUSINESS
Marjut Hirvonen, Katri Kauppi, Juuso Liesiö
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引用次数: 0

Abstract

Purpose

Although it is commonly agreed that prescriptive analytics can benefit organizations by enabling better decision-making, the deployment of prescriptive analytics tools can be challenging. Previous studies have primarily focused on methodological issues rather than the organizational deployment of analytics. However, successful deployment is key to achieving the intended benefits of prescriptive analytics tools. Therefore, this study aims to identify the enablers of successful deployment of prescriptive analytics.

Design/methodology/approach

The authors examine the enablers for the successful deployment of prescriptive analytics through five organizational case studies. To provide a comprehensive view of the deployment process, each case includes interviews with users, managers and top management.

Findings

The findings suggest the key enablers for successful analytics deployment are strong leadership and management support, sufficient resources, user participation in development and a common dialogue between users, managers and top management. However, contrary to the existing literature, the authors found little evidence of external pressures to develop and deploy analytics. Importantly, the success of deployment in each case was related to the similarity with which different actors within the organization viewed the deployment process. Furthermore, end users tended to highlight user participation, skills and training, whereas managers and top management placed greater emphasis on the importance of organizational changes.

Originality/value

The results will help practitioners ensure that key enablers are in place to increase the likelihood of the successful deployment of prescriptive analytics.

确定成功部署规范性分析的有利因素 - 多案例研究
目的尽管人们普遍认为,规范性分析可以通过改进决策使组织受益,但规范性分析工具的部署可能具有挑战性。以往的研究主要关注方法问题,而不是分析的组织部署。然而,成功部署是实现描述性分析工具预期效益的关键。因此,本研究旨在确定成功部署规范性分析的有利因素。设计/方法/途径作者通过五个组织案例研究,考察了成功部署规范性分析的有利因素。研究结果研究结果表明,成功部署分析技术的关键因素包括强有力的领导和管理支持、充足的资源、用户参与开发以及用户、管理人员和高层管理人员之间的共同对话。然而,与现有文献相反,作者发现几乎没有证据表明开发和部署分析技术存在外部压力。重要的是,每个案例中部署的成功与否都与组织内不同参与者对部署过程的看法相似有关。此外,最终用户倾向于强调用户参与、技能和培训,而管理人员和高层管理者则更强调组织变革的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.30
自引率
4.80%
发文量
34
期刊介绍: Articles should cover the key business disciplines - management, leadership, marketing, logistics, strategy, quality management, entrepreneurship, business ethics, international business, operations management, manufacturing, accounting and finance - specifically relating to experiences and reflections of interest to business and academia worldwide.
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