Analysis of Actual Visitation to Amusement Parks and Recreational Facilities

IF 1.7 Q2 SOCIOLOGY
Societies Pub Date : 2024-08-26 DOI:10.3390/soc14090160
Ardvin Kester S. Ong, Jerald C. Antonio, Dioseph Andre F. Anduyo, Shandon Marion L. Oabel, Jade Francis N. San Miguel, Emil Renfred A. Rendon, Christelle Joy M. Rosete
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引用次数: 0

Abstract

Recreational facilities are widely regarded as one of the largest sources of and contributors to the tourism of countries worldwide. Given this, this study aimed to examine adults’ general behavioral intentions and actual visitation to amusement and recreational facilities. A total of 1367 adult and young-adult Filipinos voluntarily answered a self-administered survey consisting of measure items drawing on the extended theory of planned behavior framework. Structural equation modeling was employed for the simultaneous analysis of all latent variables and their causal relationships, and the marketing mix greatly affected the hedonic motivation and perceived behavioral control, leading to an indirect effect on behavioral intentions and actual visitation. Subjective norms and attitudes also had a significant direct effect on behavioral intentions and indirect effects on actual visitation. Interestingly, the marketing mix prompted a higher significant effect than behavioral intentions on actual visitation. It was implied that consumers are going to recreational facilities and amusement parks when they can visit an area, access a location, participate in different activities, and have enough resources. Businesses may capitalize on this finding in promoting their amusement parks and recreational facilities. In addition, they may highlight their location and space because they are among the highly significant measured items that the participants noted. The results of this study provides insights into the strategies, individual behavior, and motivation aspects. Implications and managerial insights are provided for the study’s adoption and extension worldwide.
游乐园和娱乐设施实际参观人数分析
娱乐设施被广泛认为是世界各国旅游业的最大来源和贡献者之一。有鉴于此,本研究旨在调查成年人对娱乐休闲设施的一般行为意向和实际访问情况。共有1367名菲律宾成年人和青少年自愿填写了一份自填式调查问卷,问卷中的测量项目均采用了扩展的计划行为理论框架。采用结构方程模型对所有潜在变量及其因果关系进行了同步分析,结果表明,营销组合对享乐动机和感知行为控制有很大影响,从而对行为意向和实际游览产生了间接影响。主观规范和态度也对行为意向产生了显著的直接影响,并对实际访问量产生了间接影响。有趣的是,营销组合对实际到访的显著影响高于行为意向。这意味着,当消费者可以游览某个地区、进入某个地点、参与不同的活动并拥有足够的资源时,他们就会去娱乐设施和游乐园。企业在宣传其游乐园和娱乐设施时可以充分利用这一调查结果。此外,他们还可以强调其地理位置和空间,因为这些都是参与者所注意到的非常重要的测量项目。本研究的结果提供了有关策略、个人行为和动机方面的见解。本研究的意义和管理见解可供全球采用和推广。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Societies
Societies SOCIOLOGY-
CiteScore
3.10
自引率
9.50%
发文量
150
审稿时长
11 weeks
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