The Commercial Determinants of Men’s Health Promotion: A Case Study of Gambling, Nonnies, and Athleisurewear

IF 2.1 4区 医学 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
John L. Oliffe, Mary T. Kelly, Nina Gao, Rob Velzeboer, Paul Sharp, Eric P. H. Li
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Abstract

Although the social determinants of health have guided equity work with the tailoring of men’s health promotion programs, the role of, and potential for, the commercial determinants of health in those interventions is rarely addressed and poorly understood. While four commercial products, tobacco, alcohol, ultra-processed food, and fossil fuels, account for more than a third of global deaths, there is a need to recognize that consumer goods industries can make both positive and negative contributions to health. This article begins much-needed discussions about what we might learn from, and strategically tap in the commercial sector to seed, scale, and sustain men’s health promotion programs. Three case studies, online sports betting, beer and the rise of the nonny, and athleisurewear, are discussed. Connections between online sports betting and masculinities explain young men’s disproportionate involvement and gambling addictions with recommendations to legislate an end to gambling advertisements and de-incentivize industry profiteering through penalties and higher taxes. Regarding beer and the rise of the nonny, brewers have innovated with non-alcoholic beer based on shifting consumption patterns and masculinities in their core market—men. The nonny reminds health promoters to know their end-user’s values and behaviors to bolster program acceptability. Detailing Under Armour and Lululemon, two highly gendered but diversifying athleisurewear brands, the complexities of, and potential for, leveraging public health and industry collaborations are underscored. Taken together, the article findings suggest men’s health promoters should rigorously explore tapping key commercial entities and tax revenues to advance the health of men and their communities.
促进男性健康的商业决定因素:赌博、Nonnies 和运动休闲装案例研究
尽管健康的社会决定因素为制定男性健康促进计划的公平工作提供了指导,但健康的商业决定因素在这些干预措施中的作用和潜力却很少被提及,也鲜为人知。尽管烟草、酒精、超加工食品和化石燃料这四种商业产品占全球死亡人数的三分之一以上,但仍有必要认识到消费品行业对健康既能做出积极贡献,也能做出消极贡献。这篇文章开始了我们亟需的讨论,探讨我们可以从商业领域学到什么,并战略性地利用商业领域来启动、扩大和维持男性健康促进项目。文章讨论了三个案例研究,即在线体育博彩、啤酒与 "非尼 "的崛起以及运动休闲装。在线体育博彩与男子气概之间的联系解释了年轻男性过多参与赌博和赌博成瘾的原因,并建议立法禁止赌博广告,通过处罚和提高税收来抑制行业暴利。关于啤酒和无酒精啤酒的兴起,酿酒商根据其核心市场--男性--消费模式和男性特征的变化,对无酒精啤酒进行了创新。nonny 提醒健康促进者要了解最终用户的价值观和行为,以提高计划的可接受性。文章详细介绍了 Under Armour 和 Lululemon 这两个高度性别化但又多样化的运动休闲装品牌,强调了利用公共卫生和行业合作的复杂性和潜力。总之,文章的研究结果表明,男性健康促进者应积极探索利用主要商业实体和税收来促进男性及其社区的健康。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
American Journal of Men's Health
American Journal of Men's Health PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
CiteScore
3.70
自引率
4.30%
发文量
107
审稿时长
15 weeks
期刊介绍: American Journal of Men"s Health will be a core resource for cutting-edge information regarding men"s health and illness. The Journal will publish papers from all health, behavioral and social disciplines, including but not limited to medicine, nursing, allied health, public health, health psychology/behavioral medicine, and medical sociology and anthropology.
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