Farmers’ willingness to adopt digital application tools in Ogun State, Nigeria

IF 3.8 Q2 MANAGEMENT

Journal of Strategy and Management Pub Date : 2024-09-03 DOI:10.1108/jsma-06-2023-0135

Daniel Oyewale Abioye, Olufemi Popoola, Adebowale Akande, David Abimbola Fadare, Siyanbola Adewumi Omitoyin, Babatunde Yinusa, Olayinka Oladayo Kolade

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引用次数: 0

Abstract

Purpose

The agricultural sector has experienced a transformative impact through the adoption of digital technologies, particularly mobile applications designed for farmers. This study investigates the factors influencing smallholder farmers' willingness to adopt digital application tools in Ogun State, Nigeria, focusing on the IITA herbicide calculator and Akilimo mobile applications.

Design/methodology/approach

Data were gathered from 572 smallholder farmers participating in the Zero Hunger project. This research contributes to the limited empirical evidence in Nigeria concerning farmers' willingness to adopt digital application tools. The study analyzes the effects of education, training, access to internet services, smartphone ownership, willingness to use paid applications, awareness of application tools and the cost of digital tools on farmers' willingness to adopt. Gender differentials in willingness to adopt were also explored.

Findings

The results indicate positive and statistically significant effects of education, training, internet access, smartphone ownership, willingness to use paid applications, awareness of application tools and the cost of digital tools on farmers' willingness to adopt. However, female farmers exhibited a lower willingness to adopt digital application tools.

Practical implications

Policymakers are urged to create supportive policies promoting basic formal education and provide effective extension services to enhance farmers' training. Additionally, efforts should be made to reduce the cost of digital applications and improve internet accessibility in rural areas. Encouraging female farmers to adopt advanced agricultural technologies is essential. Stakeholders are advised to raise awareness of digital application tools to expedite the adoption of agricultural technologies in the country.

Social implications

This study will be helpful for the government to determine the state’s readiness for digital agriculture, it will help technology developers and agricultural technology startups to understand the factors determining farmers willingness to adopt digital application tools.

Originality/value

This study offers insights into the readiness of Ogun State, Nigeria, for digital agriculture. It provides valuable information for technology developers and agricultural startups to understand the determinants of farmers' willingness to adopt digital application tools, contributing to the advancement of the agricultural technology landscape.

查看原文本刊更多论文

尼日利亚奥贡州农民采用数字应用工具的意愿

目的通过采用数字技术，特别是为农民设计的移动应用程序，农业部门经历了一场变革。本研究调查了影响尼日利亚奥贡州小农采用数字应用工具意愿的因素，重点关注 IITA 除草剂计算器和 Akilimo 移动应用。这项研究为尼日利亚农民采用数字应用工具意愿方面有限的经验证据做出了贡献。研究分析了教育、培训、互联网服务接入、智能手机拥有量、使用付费应用程序的意愿、对应用工具的认识以及数字工具的成本对农民采用意愿的影响。研究结果表明，教育、培训、互联网接入、智能手机拥有量、使用付费应用程序的意愿、对应用工具的认识和数字工具的成本对农民采用意愿有积极影响，且在统计学上有显著意义。实践启示敦促政策制定者制定促进基础正规教育的支持性政策，并提供有效的推广服务以加强对农民的培训。此外，还应努力降低数字应用的成本，提高农村地区的互联网普及率。鼓励女性农民采用先进的农业技术至关重要。建议利益相关者提高对数字应用工具的认识，以加快该国农业技术的采用。社会影响本研究将有助于政府确定该州在数字农业方面的准备情况，并帮助技术开发人员和农业技术初创企业了解决定农民采用数字应用工具意愿的因素。它为技术开发人员和农业初创企业了解农民采用数字应用工具意愿的决定因素提供了有价值的信息，有助于推动农业技术的发展。

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来源期刊

Journal of Strategy and Management MANAGEMENT-

CiteScore

6.30

自引率

9.70%

发文量

期刊介绍： The Journal of Strategy and Management is an international journal dedicated to: -improving the existing knowledge and understanding of strategy development and implementation globally in private and public organizations -encouraging new thinking and innovative approaches to the study of strategy -offering executives strategic insights based on outcomes of original scholarly research; and -establishing effective communication between researchers and executives managing public and private organizations.