Expectancy violations after moral transgressions: Exploring the role of moral disengagement on online vindictive word of mouth

IF 1.8 4区社会学 Q3 PSYCHOLOGY, SOCIAL

Analyses of Social Issues and Public Policy Pub Date : 2024-08-23 DOI:10.1111/asap.12418

Enis Yakut, Ramazan Gökbunar

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Abstract

This study investigates the complex relationship between Transgression type (for‐profit vs. non‐profit) and individual‐level variables in shaping moral perceptions and online victimization of wrongdoer organizations (OVWOM) following transgressions by conducting two experimental studies (N1 = 111, N2 = 164). Study 1 utilizes real‐world organizations to investigate the impact of transgression type (for‐profit vs. non‐profit), whereas Study 2 employs fictitious entities to alleviate potential response bias and focuses on moral disengagement as a moderating factor. Findings reveal a decrease in perceived morality post‐transgression across both transgression types, with non‐profits not eliciting significantly higher OVWOM. However, the influence of transgression type on perceived morality is found to be contingent upon individual moral disengagement, affecting OVWOM in Study 2. Moreover, factors such as desire for revenge, social desirability bias, gender, and educational background emerge as significant predictors of perceived morality and OVWOM. These results highlight the nuanced nature of public responses to organizational transgressions, emphasizing the complex interplay between organizational characteristics and individual psychological mechanisms. The study underscores the necessity of integrating moral disengagement and individual‐level factors into crisis management strategies for organizations.

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道德失范后的期望违背：探索道德脱离对网络报复性口碑的作用

本研究通过开展两项实验研究（N1 = 111，N2 = 164），探讨了越轨行为类型（营利性与非营利性）和个人层面变量在越轨行为发生后对道德认知和不法组织在线受害（OVWOM）的影响之间的复杂关系。研究 1 利用现实世界中的组织来调查越轨行为类型（营利性与非营利性）的影响，而研究 2 则利用虚构实体来减轻潜在的反应偏差，并将重点放在作为调节因素的道德脱离上。研究结果表明，在两种类型的越轨行为中，越轨后的道德感知都有所下降，而非营利组织的OVWOM并没有显著提高。然而，研究 2 发现，越轨类型对道德感知的影响取决于个人的道德偏离程度，并影响 OVWOM。此外，复仇欲望、社会可取性偏差、性别和教育背景等因素也是感知道德和 OVWOM 的重要预测因素。这些结果凸显了公众对组织违规行为反应的细微差别，强调了组织特征与个人心理机制之间复杂的相互作用。这项研究强调了将道德脱离和个人层面的因素纳入组织危机管理策略的必要性。

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来源期刊

Analyses of Social Issues and Public Policy Multiple-

CiteScore

2.80

自引率

6.70%

发文量

期刊介绍： Recent articles in ASAP have examined social psychological methods in the study of economic and social justice including ageism, heterosexism, racism, sexism, status quo bias and other forms of discrimination, social problems such as climate change, extremism, homelessness, inter-group conflict, natural disasters, poverty, and terrorism, and social ideals such as democracy, empowerment, equality, health, and trust.