Pricing of medical services and channel selection strategies for pharmaceutical supply chain under the zero-markup drug policy

IF 2.5 3区 经济学 Q2 ECONOMICS
Shiyang Li, Yantao Li, Qianqian Kong, Xiaoyu Feng, Yuanxue Long, Nan Zhou
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Abstract

This paper studies the channel strategies of drug suppliers in the drug supply chain under the zero-plus drug pricing policy. With the popularity of e-commerce and online shopping, supply chain firms have begun considering expanding their business to online channels. In this paper, we construct a game model to explore the impact of the pharmaceutical supply chain's development of online channels on supply chain members. We conclude that under the zero profits policy, increasing the public hospital's public welfare level will increase the price of drugs, decrease the price of medical services, and reduce the overall cost of patients. In addition, the greater the sensitivity of medical services, the lower the likelihood that a drug supplier will open an online pharmacy, and the lower the level of public good, the greater the likelihood that a drug supplier will open an online pharmacy. In addition, under certain conditions, patients can receive a higher level of medical service and spend less on healthcare under a dual-channel strategy. Finally, under a dual-channel strategy, an appropriate profit-sharing mechanism can eliminate instability in the pharmaceutical supply chain.

药品零加成政策下的医疗服务定价和药品供应链渠道选择策略
本文研究了药品零加成定价政策下药品供应链中药品供应商的渠道策略。随着电子商务和网络购物的普及,供应链企业开始考虑向网络渠道拓展业务。在本文中,我们构建了一个博弈模型来探讨药品供应链发展网络渠道对供应链成员的影响。我们得出结论:在零利润政策下,提高公立医院的公益性水平会提高药品价格,降低医疗服务价格,减少患者的总体费用。此外,医疗服务的敏感度越高,药品供应商开设网上药店的可能性就越低;公益性水平越低,药品供应商开设网上药店的可能性就越大。此外,在某些条件下,双渠道战略下的患者可以获得更高水平的医疗服务,花费更少的医疗费用。最后,在双渠道战略下,适当的利润分享机制可以消除药品供应链的不稳定性。
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来源期刊
CiteScore
1.40
自引率
18.20%
发文量
242
期刊介绍: Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.
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