Live Free and Die: How Social Media Amplify Populist Vaccine Resistance

IF 5.5 1区 文学 Q1 COMMUNICATION
Andrew Rojecki, Viki Askounis Conner, Peter Royal
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Abstract

The COVID-19 pandemic led to over one million American deaths, disproportionately suffered by those who resisted vaccination by championing individual autonomy over the collective good. The article takes as its point of departure that vaccine resistance is a recurring phenomenon in U.S. history with multiple origins. Among these are the absence of a consistent approach to public health policy—the combined result of the absence of federal police power—and tensions between the public good and libertarian values. The latest instance of populist resistance was assisted by changes in the information system. Relying on several lines of research, we specify a model of group identification that highlights social media’s role in this latest eruption of opposition. A key element is an attentive public that selectively shares information based on reputational concerns. We test our model by applying frame analysis on a body of data drawn from U.S.-based news content and audience reactions on Facebook.
自由生存与死亡:社交媒体如何放大民众对疫苗的抵触情绪
COVID-19 大流行导致一百多万美国人死亡,而那些因崇尚个人自主而非集体利益而抵制接种疫苗的人则遭受了极大的伤害。文章的出发点是,抵制疫苗接种是美国历史上反复出现的现象,其根源是多方面的。其中包括缺乏一致的公共卫生政策--联邦警察权缺失的综合结果--以及公益和自由主义价值观之间的紧张关系。最近一次民粹主义的反抗得益于信息系统的变化。基于多项研究,我们提出了一个群体认同模型,该模型强调了社交媒体在最近爆发的反对浪潮中所扮演的角色。其中一个关键因素是公众的关注度,他们会基于对声誉的担忧选择性地分享信息。我们对来自美国新闻内容和 Facebook 上受众反应的大量数据进行了框架分析,从而检验了我们的模型。
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来源期刊
Social Media + Society
Social Media + Society COMMUNICATION-
CiteScore
9.20
自引率
3.80%
发文量
111
审稿时长
12 weeks
期刊介绍: Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
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