Rural B&B entrepreneurs’ lifestyle pursuits and rural resilience

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-09-10 DOI:10.1016/j.ijhm.2024.103920

Lisen Lin , Mimi Li , Yi Wang , Yangyang Jiang , Fei Zhu

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Abstract

This paper explores how rural entrepreneurial activities can bring sustainable solutions to rural villages based on entrepreneurs’ lifestyle pursuits in their business activities. It further examines the relationship between lifestyle pursuits and their impacts on sustainable rural development. Scholars have discussed “lifestyle entrepreneurs” who hold rural areas’ quality of life as a priority, distinguishing these individuals from more business-oriented entrepreneurs who focus on economic profits. This study argues that all rural entrepreneurs in fact favor lifestyle pursuits to a certain extent in terms of rural businesses. In addition, different types of lifestyles shape entrepreneurs’ contributions to rural resilience. Constructivist grounded theory was applied to conduct three rounds of in-depth interviews with 28 rural bed-and-breakfast entrepreneurs in Zhejiang, China, between 2020 and 2022. The resultant framework outlines six types of lifestyles characteristic of these rural entrepreneurs. Findings indicate that “gregarious” and “hedonistic” lifestyles can optimally contribute to both rural resilience and business sustainability.

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乡村民宿创业者的生活方式追求与乡村抗逆力

本文探讨了农村创业活动如何基于创业者在商业活动中对生活方式的追求，为农村带来可持续的解决方案。本文进一步探讨了生活方式追求与其对农村可持续发展的影响之间的关系。学者们讨论了以农村地区生活质量为优先考虑的 "生活方式企业家"，将他们与更注重经济利润的商业导向型企业家区分开来。本研究认为，就农村企业而言，所有农村企业家实际上都在一定程度上倾向于追求生活方式。此外，不同类型的生活方式也决定了创业者对农村复原力的贡献。研究运用建构主义基础理论，在 2020 年至 2022 年期间对中国浙江的 28 位乡村民宿企业家进行了三轮深度访谈。由此形成的框架勾勒出了这些乡村企业家特有的六种生活方式。研究结果表明，"好客 "和 "享乐主义 "的生活方式能够以最佳方式促进农村的恢复力和企业的可持续发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.