First impressions on sharing accommodation market platforms: The association between cover image type and property listing price

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-09-09 DOI:10.1016/j.ijhm.2024.103919

Lijing Lin , Mingming Hu , Hengyun Li , Minkun Liu

{"title":"First impressions on sharing accommodation market platforms: The association between cover image type and property listing price","authors":"Lijing Lin , Mingming Hu , Hengyun Li , Minkun Liu","doi":"10.1016/j.ijhm.2024.103919","DOIUrl":null,"url":null,"abstract":"<div><p>Shared accommodation platforms, including Airbnb, encourage hosts to post images of rentals. In this study, a hedonic pricing model was developed to test the effects of different cover image scenes (indoor or outdoor) on Airbnb listing prices and to test how strongly the effects were moderated by images’ visual aesthetics or room type. The model was estimated using a dataset of 24,162 Airbnb listings in Beijing, China, from October 2020. Empirical results revealed that 1) compared with Airbnb properties whose cover images showed indoor scenes, properties whose cover images showed outdoor scenes tended to have higher prices; and 2) cover images’ visual aesthetics and room type each significantly moderated the association between cover images and property listing prices. This study is one of the earliest to assess the roles of properties’ cover images in the shared accommodation market. The interaction effects of image scenes and other factors related to cover images were also explored for the first time.</p></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":null,"pages":null},"PeriodicalIF":9.9000,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431924002317","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

Abstract

Shared accommodation platforms, including Airbnb, encourage hosts to post images of rentals. In this study, a hedonic pricing model was developed to test the effects of different cover image scenes (indoor or outdoor) on Airbnb listing prices and to test how strongly the effects were moderated by images’ visual aesthetics or room type. The model was estimated using a dataset of 24,162 Airbnb listings in Beijing, China, from October 2020. Empirical results revealed that 1) compared with Airbnb properties whose cover images showed indoor scenes, properties whose cover images showed outdoor scenes tended to have higher prices; and 2) cover images’ visual aesthetics and room type each significantly moderated the association between cover images and property listing prices. This study is one of the earliest to assess the roles of properties’ cover images in the shared accommodation market. The interaction effects of image scenes and other factors related to cover images were also explored for the first time.

查看原文本刊更多论文

共享住宿市场平台上的第一印象：封面图片类型与房源价格之间的关联

包括 Airbnb 在内的共享住宿平台鼓励房东发布租房图片。本研究建立了一个享乐主义定价模型，以测试不同封面图片场景（室内或室外）对 Airbnb 房源价格的影响，并测试图片的视觉美感或房间类型对影响的调节作用。该模型使用了 2020 年 10 月中国北京的 24162 个 Airbnb 房源数据集进行估算。实证结果显示：1）与封面图片显示室内场景的Airbnb房源相比，封面图片显示室外场景的房源价格往往更高；2）封面图片的视觉美感和房间类型对封面图片与房源价格之间的关联均有显著调节作用。本研究是最早评估共享住宿市场中房产封面图片作用的研究之一。研究还首次探讨了图片场景与封面图片其他相关因素的交互效应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.