Benjamin Kirchler , Andrea Kollmann , Anca Sinea , Clara Volintiru
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引用次数: 0
Abstract
We study the impact of four different information framing methods on household energy consumption among 30,000 households in Romania. In a field experiment, households were randomly allocated to either the control group or one of four experimental groups. The framing of the mail focused on different benefits: i) individual economic benefits, ii) environmental benefits, iii) individual health framing, and iv) community health framing. Using a difference-in-difference approach, we show that tailored information interventions significantly influence household energy consumption behaviours. The results indicate that the overall treatment effect led to a significant 1.5 % reduction in electricity consumption compared to the control group. Treated households reduced their electricity consumption by 48 kWh annually, resulting in total savings in the treatment group of approx. 718 MWh/year. Among the specific treatments, the “Individual Health” and “Collective Health” interventions showed the most substantial impact. The “Individual Health” treatment resulted in a 2.9 % reduction, while the “Collective Health” treatment achieved a 4.3 % reduction in electricity consumption. These results highlight the effectiveness of health-related messaging in promoting energy conservation.
期刊介绍:
Energy Research & Social Science (ERSS) is a peer-reviewed international journal that publishes original research and review articles examining the relationship between energy systems and society. ERSS covers a range of topics revolving around the intersection of energy technologies, fuels, and resources on one side and social processes and influences - including communities of energy users, people affected by energy production, social institutions, customs, traditions, behaviors, and policies - on the other. Put another way, ERSS investigates the social system surrounding energy technology and hardware. ERSS is relevant for energy practitioners, researchers interested in the social aspects of energy production or use, and policymakers.
Energy Research & Social Science (ERSS) provides an interdisciplinary forum to discuss how social and technical issues related to energy production and consumption interact. Energy production, distribution, and consumption all have both technical and human components, and the latter involves the human causes and consequences of energy-related activities and processes as well as social structures that shape how people interact with energy systems. Energy analysis, therefore, needs to look beyond the dimensions of technology and economics to include these social and human elements.