Behavioural insights into energy consumption in times of crisis

IF 6.9 2区 经济学 Q1 ENVIRONMENTAL STUDIES
Benjamin Kirchler , Andrea Kollmann , Anca Sinea , Clara Volintiru
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Abstract

We study the impact of four different information framing methods on household energy consumption among 30,000 households in Romania. In a field experiment, households were randomly allocated to either the control group or one of four experimental groups. The framing of the mail focused on different benefits: i) individual economic benefits, ii) environmental benefits, iii) individual health framing, and iv) community health framing. Using a difference-in-difference approach, we show that tailored information interventions significantly influence household energy consumption behaviours. The results indicate that the overall treatment effect led to a significant 1.5 % reduction in electricity consumption compared to the control group. Treated households reduced their electricity consumption by 48 kWh annually, resulting in total savings in the treatment group of approx. 718 MWh/year. Among the specific treatments, the “Individual Health” and “Collective Health” interventions showed the most substantial impact. The “Individual Health” treatment resulted in a 2.9 % reduction, while the “Collective Health” treatment achieved a 4.3 % reduction in electricity consumption. These results highlight the effectiveness of health-related messaging in promoting energy conservation.

危机时期能源消耗的行为分析
我们研究了四种不同的信息框架方法对罗马尼亚 30,000 户家庭能源消耗的影响。在现场实验中,家庭被随机分配到对照组或四个实验组之一。邮件的框架侧重于不同的利益:i) 个人经济利益;ii) 环境利益;iii) 个人健康框架;iv) 社区健康框架。利用差分法,我们发现量身定制的信息干预措施对家庭能源消费行为有显著影响。结果表明,与对照组相比,总体治疗效果使用电量大幅减少了 1.5%。接受治疗的家庭每年可减少 48 千瓦时的用电量,因此治疗组每年总共可节省约 718 兆瓦时的用电量。在具体的治疗方案中,"个人健康 "和 "集体健康 "干预措施的效果最为显著。个人健康 "疗法减少了 2.9%的用电量,而 "集体健康 "疗法减少了 4.3%的用电量。这些结果凸显了与健康相关的信息在促进节能方面的有效性。
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来源期刊
Energy Research & Social Science
Energy Research & Social Science ENVIRONMENTAL STUDIES-
CiteScore
14.00
自引率
16.40%
发文量
441
审稿时长
55 days
期刊介绍: Energy Research & Social Science (ERSS) is a peer-reviewed international journal that publishes original research and review articles examining the relationship between energy systems and society. ERSS covers a range of topics revolving around the intersection of energy technologies, fuels, and resources on one side and social processes and influences - including communities of energy users, people affected by energy production, social institutions, customs, traditions, behaviors, and policies - on the other. Put another way, ERSS investigates the social system surrounding energy technology and hardware. ERSS is relevant for energy practitioners, researchers interested in the social aspects of energy production or use, and policymakers. Energy Research & Social Science (ERSS) provides an interdisciplinary forum to discuss how social and technical issues related to energy production and consumption interact. Energy production, distribution, and consumption all have both technical and human components, and the latter involves the human causes and consequences of energy-related activities and processes as well as social structures that shape how people interact with energy systems. Energy analysis, therefore, needs to look beyond the dimensions of technology and economics to include these social and human elements.
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