{"title":"When and why do cuteness cues intensify the power of message framing in promoting pro-environmental behaviors?","authors":"","doi":"10.1016/j.ijhm.2024.103894","DOIUrl":null,"url":null,"abstract":"<div><p>Gain and loss message framing has been utilized to encourage consumers’ pro-environmental behaviors in the hospitality and tourism industries. However, little is known about when and why presenting different types of cuteness cues influences the relative effectiveness of gain-framed and loss-framed messages, despite the commonness of cuteness cues in the service environment. To address this gap, this research examines the interaction effects between message framing (gain vs. loss) and cuteness type (kindchenschema vs. whimsical) on consumers’ pro-environmental responses. Through three cross-cultural studies using the experimental design approach, our results show that when kindchenschema cuteness cues are present, loss-framed (vs. gain-framed) messages generate more favorable pro-environmental responses. In contrast, gain-framed (vs. loss-framed) messages are more effective when whimsical cuteness cues are present. Moreover, results from the mediation analyses revealed that the sense of feeling right is the underlying mechanism explaining these effects. These findings provide critical implications for theory and practice.</p></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":null,"pages":null},"PeriodicalIF":9.9000,"publicationDate":"2024-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431924002068","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Gain and loss message framing has been utilized to encourage consumers’ pro-environmental behaviors in the hospitality and tourism industries. However, little is known about when and why presenting different types of cuteness cues influences the relative effectiveness of gain-framed and loss-framed messages, despite the commonness of cuteness cues in the service environment. To address this gap, this research examines the interaction effects between message framing (gain vs. loss) and cuteness type (kindchenschema vs. whimsical) on consumers’ pro-environmental responses. Through three cross-cultural studies using the experimental design approach, our results show that when kindchenschema cuteness cues are present, loss-framed (vs. gain-framed) messages generate more favorable pro-environmental responses. In contrast, gain-framed (vs. loss-framed) messages are more effective when whimsical cuteness cues are present. Moreover, results from the mediation analyses revealed that the sense of feeling right is the underlying mechanism explaining these effects. These findings provide critical implications for theory and practice.
期刊介绍:
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.