Distinguishing social virtual reality: Comparing communication channels across perceived social affordances, privacy, and trust

Abstract

Social virtual reality (SVR) attempts to allow for connections akin to face-to-face communication (Ftf). Yet, it is unclear whether the technology successfully mimics Ftf or more closely resembles other mediated communication channels. This study empirically compares SVR and other communication channels in terms of perceived social affordances, privacy, and trust through a between-subjects online survey (n = 743). Findings indicate that SVR and Ftf are similar regarding some perceived affordances (e.g., personalization) but differ with respect to others (e.g., anonymity, presence). Additionally, SVR is perceived as significantly distinct from one or multiple mediated channels for almost every measured social affordance. While SVR is seen as offering relatively greater levels of affordances that benefit interpersonal interaction, privacy concerns and a lack of trust in other users were found to often characterize the current user experience. This study provides theoretical insights for affordance research and practical implications for SVR designers.