Leveraging platform intermediaries for licensing in technology-intensive supply chains with network effects

IF 0.8 4区管理学 Q4 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

Operations Research Letters Pub Date : 2024-08-22 DOI:10.1016/j.orl.2024.107161

Chung-Chi Hsieh, Sung-Wei Lin

引用次数: 0

Abstract

We examine a technology firm's licensing choices, with or without a platform intermediary, in a market with two competing manufacturers. We analyze how market conditions influence the technology firm's decision, considering its ability to enhance product quality and network effects. We find that licensing through the platform intermediary is beneficial across a wider range of network effects when the gap in the manufacturers' capabilities narrows. Furthermore, this approach enables higher profitability with less effort in certain market conditions.

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在具有网络效应的技术密集型供应链中利用平台中介发放许可

我们研究了在有两家相互竞争的制造商的市场中，一家技术公司在有无平台中介的情况下的许可选择。我们分析了市场条件如何影响技术公司的决策，同时考虑到技术公司提高产品质量的能力和网络效应。我们发现，当制造商的能力差距缩小时，通过平台中介发放许可有利于实现更广泛的网络效应。此外，在某些市场条件下，这种方法能以更少的努力获得更高的利润。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Operations Research Letters 管理科学-运筹学与管理科学

CiteScore

2.10

自引率

9.10%

发文量

111

审稿时长

83 days

期刊介绍： Operations Research Letters is committed to the rapid review and fast publication of short articles on all aspects of operations research and analytics. Apart from a limitation to eight journal pages, quality, originality, relevance and clarity are the only criteria for selecting the papers to be published. ORL covers the broad field of optimization, stochastic models and game theory. Specific areas of interest include networks, routing, location, queueing, scheduling, inventory, reliability, and financial engineering. We wish to explore interfaces with other fields such as life sciences and health care, artificial intelligence and machine learning, energy distribution, and computational social sciences and humanities. Our traditional strength is in methodology, including theory, modelling, algorithms and computational studies. We also welcome novel applications and concise literature reviews.