{"title":"Scarcity and market design: How effective matching can promote the peer-to-peer sharing economy","authors":"","doi":"10.1016/j.techfore.2024.123686","DOIUrl":null,"url":null,"abstract":"<div><p>Scarcity is an essential issue in service marketing. This study examined scarcity in a game-theoretic setting. It focused on the role of customer evaluations, through satisfaction ratings, on a technology-enabled peer-to-peer sharing economy platform in achieving stable provider–user matching. The model shows that an appropriate market design employing a user-proposing version of Gale and Shapley's (1962) deferred acceptance algorithm for a ride-sharing platform where many users approach a few providers can help avoid congestion and ensure stable matching. To manage scarcity, the model uses a customer satisfaction rating system that modifies the widely used batch matching algorithm by matching highly rated riders much faster than their low-rated peers. A platform's ability to offer time-bound stable matching for highly-rated users during scarcity is likely to help it maintain a competitive edge.</p></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":null,"pages":null},"PeriodicalIF":12.9000,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technological Forecasting and Social Change","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0040162524004840","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Scarcity is an essential issue in service marketing. This study examined scarcity in a game-theoretic setting. It focused on the role of customer evaluations, through satisfaction ratings, on a technology-enabled peer-to-peer sharing economy platform in achieving stable provider–user matching. The model shows that an appropriate market design employing a user-proposing version of Gale and Shapley's (1962) deferred acceptance algorithm for a ride-sharing platform where many users approach a few providers can help avoid congestion and ensure stable matching. To manage scarcity, the model uses a customer satisfaction rating system that modifies the widely used batch matching algorithm by matching highly rated riders much faster than their low-rated peers. A platform's ability to offer time-bound stable matching for highly-rated users during scarcity is likely to help it maintain a competitive edge.
稀缺性是服务营销中的一个基本问题。本研究从博弈论的角度探讨了稀缺性问题。研究重点是通过满意度评级，研究客户在技术驱动的点对点共享经济平台上的评价在实现稳定的供应商-用户匹配中的作用。该模型表明，在许多用户接近少数提供商的共享平台上，采用用户提出版本的 Gale 和 Shapley（1962 年）延迟接受算法进行适当的市场设计，有助于避免拥堵并确保稳定匹配。为了管理稀缺性，该模型使用了客户满意度评级系统，该系统修改了广泛使用的批量匹配算法，使评级高的乘客比评级低的乘客匹配得更快。平台在稀缺期间为高评分用户提供限时稳定匹配的能力很可能有助于其保持竞争优势。
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