Internal Fractures: The Competing Logics of Social Media Platforms

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-08-21 DOI:10.1177/20563051241274668

Angèle Christin, Michael S. Bernstein, Jeffrey T. Hancock, Chenyan Jia, Marijn N. Mado, Jeanne L. Tsai, Chunchen Xu

引用次数: 0

Abstract

Social media platforms are too often understood as monoliths with clear priorities. Instead, we analyze them as complex organizations torn between starkly different justifications of their missions. Focusing on the case of Meta, we inductively analyze the company’s public materials and identify three evaluative logics that shape the platform’s decisions: an engagement logic, a public debate logic, and a wellbeing logic. There are clear trade-offs between these logics, which often result in internal conflicts between teams and departments in charge of these different priorities. We examine recent examples showing how Meta rotates between logics in its decision-making, though the goal of engagement dominates in internal negotiations. We outline how this framework can be applied to other social media platforms such as TikTok, Reddit, and X. We discuss the ramifications of our findings for the study of online harms, exclusion, and extraction.

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内部断裂：社交媒体平台的竞争逻辑

社交媒体平台往往被理解为具有明确优先权的巨无霸。相反，我们将它们分析为复杂的组织，在截然不同的使命理由之间徘徊。以 Meta 为例，我们对该公司的公开资料进行了归纳分析，发现了影响平台决策的三种评价逻辑：参与逻辑、公共辩论逻辑和福祉逻辑。这些逻辑之间存在明显的权衡，往往导致负责这些不同优先事项的团队和部门之间产生内部冲突。我们研究了最近的一些案例，展示了 Meta 如何在决策过程中轮换使用不同的逻辑，尽管在内部谈判中参与的目标占主导地位。我们概述了这一框架如何应用于其他社交媒体平台，如 TikTok、Reddit 和 X。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.

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