The Ranch Malibu: Operationalizing Wellness Tourism on TikTok

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2024-08-13 DOI:10.1177/20563051241269326

Mariah L. Wellman, Eloise Germic

引用次数: 0

Abstract

To examine how social media influencers aid in the growth of the wellness industry while simultaneously reifying dangerous existing ideologies, we conducted a thematic analysis of TikTok videos created by a social media influencer during her time at a popular wellness tourism retreat known as The Ranch Malibu. In the findings, we outline how wellness tourism discourse promotes extreme dieting, the moralization of health, and elitism, all outcomes in line with previous studies explicating the dangers of both contemporary and historical wellness rhetoric. We argue that the sharing of wellness tourism content on social media platforms results in the spread of dangerous beliefs alongside health misinformation at a much faster pace than in decades prior. Therefore, we encourage communication scholars to examine wellness tourism discourse on social media platforms as a novel research area within the growing fields of digital health communication, rhetoric of health and wellness, and public health.

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马里布牧场：在 TikTok 上实现健康旅游的可操作性

为了研究社交媒体影响者是如何在帮助健康产业发展的同时，重新定义危险的现有意识形态的，我们对一位社交媒体影响者在一家名为马里布牧场的热门健康旅游度假村期间创作的 TikTok 视频进行了专题分析。在分析结果中，我们概述了养生旅游的言论是如何促进极端节食、健康道德化和精英主义的，所有这些结果都与之前的研究结果一致，都阐述了当代和历史上养生言论的危险性。我们认为，在社交媒体平台上分享养生旅游内容导致了危险信念与健康误导信息的传播，其速度比几十年前快了很多。因此，我们鼓励传播学者研究社交媒体平台上的健康旅游话语，将其作为数字健康传播、健康修辞和公共卫生等不断发展的领域中的一个新的研究领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.