The influence of fear on consumers' experiential consumption preferences during public health crises: Testing multiple mediation models

IF 4.1 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Yuan Yin, Hanxuan Zhao, Sihua Xu
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引用次数: 0

Abstract

Previous research showed an association between fear during public health crises and altered consumption behavior, However, the impact of fear on experiential consumption preference remains largely unexplored. This study examined how fear induced by the public health crisis influences individuals' psychological states, cognitive processes, and experiential consumption preferences. A total of 451 respondents from diverse risk cities across China participated in online surveys. The results revealed that: (1) Although COVID-19 constrained many forms of consumption, fear paradoxically fostered a greater preference for experiential consumption; (2) Fear indirectly affected the preference for experiential consumption through the mediating roles of meaning in life and choice overload; (3) Fear prompted a heightened inclination towards searching for meaning. Notably, the presence of meaning served as the primary mediator in the impact of fear on experiential consumption preference. These findings provide valuable theoretical implications for understanding how fear affects experiential consumption during public health emergencies.

公共卫生危机期间恐惧对消费者体验式消费偏好的影响:检验多重中介模型
以往的研究表明,公共卫生危机期间的恐惧与消费行为的改变之间存在关联,但恐惧对体验式消费偏好的影响在很大程度上仍未得到探讨。本研究探讨了公共卫生危机引发的恐惧如何影响个体的心理状态、认知过程和体验式消费偏好。共有 451 名来自全国不同风险城市的受访者参与了在线调查。调查结果显示(1) 尽管 COVID-19 限制了多种消费形式,但恐惧却自相矛盾地促进了对体验式消费的偏好;(2) 恐惧通过生活意义和选择超载的中介作用间接影响了对体验式消费的偏好;(3) 恐惧促使人们更倾向于寻找意义。值得注意的是,意义的存在是恐惧影响体验式消费偏好的主要中介因素。这些发现为理解恐惧如何影响突发公共卫生事件中的体验式消费提供了宝贵的理论依据。
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来源期刊
International Journal of Tourism Research
International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
9.00
自引率
4.30%
发文量
60
期刊介绍: International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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