The role of gender in shaping the destination service quality and its consequences

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2024-08-03 DOI:10.1002/jtr.2701

Cevat Tosun, Bekir Bora Dedeoglu, Ahmet Usakli

{"title":"The role of gender in shaping the destination service quality and its consequences","authors":"Cevat Tosun, Bekir Bora Dedeoglu, Ahmet Usakli","doi":"10.1002/jtr.2701","DOIUrl":null,"url":null,"abstract":"This study investigates the moderating role of gender on the relationships between destination service quality, affective image, and revisit intention. A convenience sample of 1768 visitors to Macau was surveyed and 1424 useable questionnaires were analyzed. The destination service quality was measured using seven dimensions: (1) accommodation, (2) local transport, (3) cleanliness, (4) hospitality, (5) activities, (6) language communication, and (7) airport services. The data was analyzed using covariance-based structural equation modeling. The results indicate that “accommodation, local transport, hospitality, and airport services” have positive effects on affective image, and affective image, in turn, positively influences revisit intention. The study also reveals three significant findings regarding the moderating role of gender. While the positive impact of hospitality on affective image were found to be stronger for female visitors, the positive impacts of local transport and airport services on affective image were found to be stronger for male visitors.","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"26 4","pages":""},"PeriodicalIF":4.1000,"publicationDate":"2024-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jtr.2701","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.2701","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

Abstract

This study investigates the moderating role of gender on the relationships between destination service quality, affective image, and revisit intention. A convenience sample of 1768 visitors to Macau was surveyed and 1424 useable questionnaires were analyzed. The destination service quality was measured using seven dimensions: (1) accommodation, (2) local transport, (3) cleanliness, (4) hospitality, (5) activities, (6) language communication, and (7) airport services. The data was analyzed using covariance-based structural equation modeling. The results indicate that “accommodation, local transport, hospitality, and airport services” have positive effects on affective image, and affective image, in turn, positively influences revisit intention. The study also reveals three significant findings regarding the moderating role of gender. While the positive impact of hospitality on affective image were found to be stronger for female visitors, the positive impacts of local transport and airport services on affective image were found to be stronger for male visitors.

Abstract Image

查看原文本刊更多论文

性别在塑造目的地服务质量中的作用及其后果

本研究探讨了性别对目的地服务质量、情感形象和重游意向之间关系的调节作用。本研究对 1768 名澳门游客进行了方便抽样调查，并对 1424 份可用问卷进行了分析。目的地服务质量从七个维度进行测量：(1) 住宿、(2) 当地交通、(3) 清洁、(4) 热情好客、(5) 活动、(6) 语言沟通和 (7) 机场服务。数据采用基于协方差的结构方程模型进行分析。结果表明，"住宿、当地交通、热情好客和机场服务 "对情感形象有积极影响，而情感形象反过来又对重游意向产生积极影响。研究还揭示了有关性别调节作用的三个重要发现。研究发现，"接待 "对情感形象的积极影响对女性游客更强，而 "当地交通 "和 "机场服务 "对情感形象的积极影响对男性游客更强。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.