The role of gender in shaping the destination service quality and its consequences

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2024-08-03 DOI:10.1002/jtr.2701

Cevat Tosun, Bekir Bora Dedeoglu, Ahmet Usakli

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Abstract

This study investigates the moderating role of gender on the relationships between destination service quality, affective image, and revisit intention. A convenience sample of 1768 visitors to Macau was surveyed and 1424 useable questionnaires were analyzed. The destination service quality was measured using seven dimensions: (1) accommodation, (2) local transport, (3) cleanliness, (4) hospitality, (5) activities, (6) language communication, and (7) airport services. The data was analyzed using covariance-based structural equation modeling. The results indicate that “accommodation, local transport, hospitality, and airport services” have positive effects on affective image, and affective image, in turn, positively influences revisit intention. The study also reveals three significant findings regarding the moderating role of gender. While the positive impact of hospitality on affective image were found to be stronger for female visitors, the positive impacts of local transport and airport services on affective image were found to be stronger for male visitors.

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性别在塑造目的地服务质量中的作用及其后果

本研究探讨了性别对目的地服务质量、情感形象和重游意向之间关系的调节作用。本研究对 1768 名澳门游客进行了方便抽样调查，并对 1424 份可用问卷进行了分析。目的地服务质量从七个维度进行测量：(1) 住宿、(2) 当地交通、(3) 清洁、(4) 热情好客、(5) 活动、(6) 语言沟通和 (7) 机场服务。数据采用基于协方差的结构方程模型进行分析。结果表明，"住宿、当地交通、热情好客和机场服务 "对情感形象有积极影响，而情感形象反过来又对重游意向产生积极影响。研究还揭示了有关性别调节作用的三个重要发现。研究发现，"接待 "对情感形象的积极影响对女性游客更强，而 "当地交通 "和 "机场服务 "对情感形象的积极影响对男性游客更强。

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.