The moderating role of e-word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention: A case study of Vietnamese film tourism
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引用次数: 0
Abstract
By adopting stimulus-organism-response theory, this study aims to investigate the role of destination source credibility, destination awareness, destination attachment, travel motivation, and e-word of mouth (e-WOM) in shaping audiences' travel intentions to visit locations depicted in movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highlight the significant influence of destination source credibility and travel motivation on destination attachment, further impacting travel intention. Additionally, the study reveals the effects of destination awareness, motivation, and attachment on travel intention. Notably, e-WOM moderates the relationships between destination source credibility, travel intention, and destination attachment and travel intention. The study provides theoretical and practical implications, offering insights and suggestions for future research in the field.
期刊介绍：
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.
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