The moderating role of e-word of mouth in the relationships between destination source credibility, awareness, attachment, travel motivation, and travel intention: A case study of Vietnamese film tourism

IF 4.1 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Tourism Research Pub Date : 2024-08-02 DOI:10.1002/jtr.2729

The-Bao Luong

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引用次数: 0

Abstract

By adopting stimulus-organism-response theory, this study aims to investigate the role of destination source credibility, destination awareness, destination attachment, travel motivation, and e-word of mouth (e-WOM) in shaping audiences' travel intentions to visit locations depicted in movies or film series. A quantitative survey is conducted with 523 Vietnamese tourists, collecting their opinions on movie/film destinations. The findings highlight the significant influence of destination source credibility and travel motivation on destination attachment, further impacting travel intention. Additionally, the study reveals the effects of destination awareness, motivation, and attachment on travel intention. Notably, e-WOM moderates the relationships between destination source credibility, travel intention, and destination attachment and travel intention. The study provides theoretical and practical implications, offering insights and suggestions for future research in the field.

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电子口碑在目的地来源可信度、认知度、依恋度、旅游动机和旅游意向之间关系中的调节作用：越南电影旅游案例研究

本研究采用刺激-有机体-反应理论，旨在探讨目的地来源可信度、目的地认知度、目的地依恋度、旅游动机和电子口碑（e-WOM）在影响受众访问电影或系列电影中描述的地点的旅游意向中的作用。本研究对 523 名越南游客进行了定量调查，收集他们对电影目的地的意见。调查结果表明，目的地来源可信度和旅游动机对目的地依恋度有重大影响，并进一步影响旅游意向。此外，研究还揭示了目的地认知、动机和依恋对旅游意向的影响。值得注意的是，电子口碑调节了目的地来源可信度、旅游意向以及目的地依恋和旅游意向之间的关系。本研究具有理论和实践意义，为该领域的未来研究提供了启示和建议。

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来源期刊

International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

9.00

自引率

4.30%

发文量

期刊介绍： International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.