Does the destination matter in domestic tourism?

IF 10.4 1区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Bob McKercher, Aaron Tkaczynski
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引用次数: 0

Abstract

Do destinations really matter in domestic tourism when markets as a whole are considered? This study applies push-pull theory to assess destination choice among domestic Australian tourists. Two types of analyses are undertaken. The first compares push factors and pull features across a range of destination classes, while the second conducts a paired-destination analysis investigating differences between like destinations. The study determined that few real differences exist in push factors by either destination class or paired destination set, while virtually no differences were observed in the pull features of individual destinations. The study concludes that many domestic destinations are highly substitutable, creating a challenge for destination marketing organisations.

目的地对国内旅游重要吗?
如果将市场作为一个整体来考虑,目的地在国内旅游中是否真的重要?本研究运用推拉理论来评估澳大利亚国内游客的目的地选择。研究进行了两类分析。第一种分析比较了一系列目的地类别中的推力因素和拉力特征,第二种分析则对同类目的地之间的差异进行了配对分析。研究结果表明,无论是按目的地类别还是按配对目的地组别划分,推动因素几乎不存在实际差异,而单个目的地的拉动特征几乎没有差异。研究得出结论,许多国内目的地的可替代性很高,这给目的地营销组织带来了挑战。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
19.10
自引率
9.10%
发文量
135
审稿时长
42 days
期刊介绍: The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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