Stylization of history and heritage commodification: The linguistic landscape of refabricated historical streets in Chinese cities

IF 1.3 2区文学 Q2 COMMUNICATION

Language & Communication Pub Date : 2024-07-31 DOI:10.1016/j.langcom.2024.06.001

引用次数: 0

Abstract

This paper examines the linguistic landscape of refurbished historical streets to reveal the semiotic construction of antiquity and commodification of heritage. Based on signage data collected from four historical blocs in Shanghai, Hangzhou and Ningbo in East China, this study reveals how Chinese semiotic artifacts contribute to stylizing antiquity and reinvigorating the space of consumption. Results suggest that the fabricated historical streets sustain the tourism rhetoric of cultural pride and commercial profit by appealing to history, tradition, exoticism, and nostalgia. The study problematizes orchestrated heritage tourism and points to the use of English as potentially subversive in the Chinese linguistic landscape.

查看原文本刊更多论文

历史的风格化与遗产的商品化：中国城市改建历史街道的语言景观

本文通过研究翻修后的历史街道的语言景观，揭示了古代性和遗产商品化的符号建构。基于从华东地区上海、杭州和宁波的四个历史街区收集到的标牌数据，本研究揭示了中国符号艺术品是如何促进古代风格化和重振消费空间的。研究结果表明，通过对历史、传统、异国情调和乡愁的诉求，编造的历史街道维持了文化自豪感和商业利润的旅游修辞。这项研究对精心策划的遗产旅游提出了质疑，并指出英语的使用在中国语言环境中具有潜在的颠覆性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Language & Communication Multiple-

CiteScore

3.40

自引率

6.70%

发文量

期刊介绍： This journal is unique in that it provides a forum devoted to the interdisciplinary study of language and communication. The investigation of language and its communicational functions is treated as a concern shared in common by those working in applied linguistics, child development, cultural studies, discourse analysis, intellectual history, legal studies, language evolution, linguistic anthropology, linguistics, philosophy, the politics of language, pragmatics, psychology, rhetoric, semiotics, and sociolinguistics. The journal invites contributions which explore the implications of current research for establishing common theoretical frameworks within which findings from different areas of study may be accommodated and interrelated. By focusing attention on the many ways in which language is integrated with other forms of communicational activity and interactional behaviour, it is intended to encourage approaches to the study of language and communication which are not restricted by existing disciplinary boundaries.