How multidimensional benefits determine cumulative satisfaction and eWOM engagement on mobile social media: Reconciling motivation and expectation disconfirmation perspectives

IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Hua Pang, Kaige Zhang
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引用次数: 0

Abstract

With the ceaseless flourishing of network information technologies, mobile social media have recently gained tremendous popularity and infiltrated people’s quotidian digitized lives in mainland China. Leveraging motivation theory and expectation disconfirmation approach, the principle aim of the current study is to systematically examine the dynamic influences from multidimensional perceived benefits (functional benefits, psychosocial benefits, and hedonic benefits) on WeChat users’ cumulative satisfaction, as well as to comprehensively evaluate the impact stemming from cumulative satisfaction alongside their stickiness on electronic word-of-mouth engagement (eWOM). Data were gathered utilizing an online survey from 689 active WeChat users in mainland China, and subsequently analyzed employing structure equation modeling. The pivotal findings demonstrate that functional benefits, psychosocial benefits, and hedonic benefits positively influence WeChat users’ cumulative satisfaction. Additionally, the empirical investigation discovers that WeChat users’ cumulative satisfaction and their stickiness significantly affect eWOM engagement. Additionally, the mediating role of stickiness between cumulative satisfaction and eWOM is identified. These obtained results illuminate and provide novel evidence on how mobile social media could drive users and heighten their cumulative satisfaction and stickiness which consequently would propel users’ engagement in making comments on specific products or services in contemporary mobile-saturated environments.

多维利益如何决定移动社交媒体上的累积满意度和网络口碑参与度:调和动机与期望不确认的观点
随着网络信息技术的蓬勃发展,移动社交媒体近年来在中国大陆得到了极大的普及,并渗透到了人们的日常数字化生活中。本研究的主要目的是运用动机理论和期望不确认方法,系统研究多维感知利益(功能利益、社会心理利益和享乐利益)对微信用户累积满意度的动态影响,并全面评估累积满意度及其粘性对电子口碑参与(eWOM)的影响。研究通过在线调查收集了中国大陆 689 名活跃微信用户的数据,并采用结构方程模型对数据进行了分析。研究结果表明,功能性利益、社会心理利益和享乐性利益对微信用户的累积满意度有积极影响。此外,实证调查还发现,微信用户的累积满意度及其粘性会显著影响网络口碑参与度。此外,还发现了粘性在累积满意度和网络口碑之间的中介作用。这些结果揭示了移动社交媒体如何驱动用户并提高他们的累积满意度和粘性,从而推动用户在当代移动饱和的环境中参与对特定产品或服务的评论,并提供了新的证据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Telematics and Informatics
Telematics and Informatics INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
17.00
自引率
4.70%
发文量
104
审稿时长
24 days
期刊介绍: Telematics and Informatics is an interdisciplinary journal that publishes cutting-edge theoretical and methodological research exploring the social, economic, geographic, political, and cultural impacts of digital technologies. It covers various application areas, such as smart cities, sensors, information fusion, digital society, IoT, cyber-physical technologies, privacy, knowledge management, distributed work, emergency response, mobile communications, health informatics, social media's psychosocial effects, ICT for sustainable development, blockchain, e-commerce, and e-government.
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