Allen Munoriyarwa, Mathias-Felipe de-Lima-Santos, Lucia Mesquita, Adeola Abdulateef Elega
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引用次数: 0
Abstract
In recent years, media organizations globally have increasingly benefited from financial support from digital platforms. In 2018, Google launched the Google News Initiative (GNI) Innovation Challenge aimed at bolstering journalism by encouraging innovation in media organizations. This study, conducted through 36 in-depth interviews with GNI beneficiaries in Africa, Latin America, and the Middle East, reveals that despite its narrative of enhancing technological innovation for the media's future, this scheme inadvertently fosters dependence and extends the philanthrocapitalism concept to the media industry on a global scale. Employing a theory-building approach, our research underscores the emergence of a new form of ‘philanthrocapitalism’ that prompts critical questions about the dependency of media organizations on big tech and the motives of these tech giants in their evolving relationship with such institutions. We also demonstrate that the GNI Innovative Challenge, while ostensibly promoting sustainable business models through technological innovation, poses challenges for organizations striving to sustain and develop these projects. The proposed path to sustainability by the GNI is found to be indirect and difficult for organizations to navigate, hindering their adoption of new technologies. Additionally, the study highlights the creation of a dependency syndrome among news organizations, driven by the perception that embracing GNI initiatives is crucial for survival in the digital age. Ultimately, the research contributes valuable insights to the understanding of these issues, aiming to raise awareness among relevant stakeholders and conceptualize philanthrocapitalism through a new lens.
期刊介绍:
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.