A three-model approach to understand social media-mediated transparency in public administrations

IF 2.7 4区 管理学 Q2 PUBLIC ADMINISTRATION
Julián Villodre
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引用次数: 0

Abstract

The use of social media has promised to enhance administrative transparency. Whether having positive or negative impacts, some scholars agree that such impacts could come from the mediating effects of the perceived characteristics of social media. This is a similar idea to that proposed by the concept of computer-mediated transparency. However, social media has certain properties that might influence transparency in different ways. This article tries to understand social media-mediated transparency. The study uses the affordances theory to approach the perception of social media properties, conducting interviews with community managers from three Spanish city councils. The results show several ways of understanding social media-mediated transparency: the guarantor model (focuses on availability and accessibility of information, while ensuring neutrality), the conversational model (reinforces effective transparency through continuous conversations), and the proactive model (anticipates citizen informational needs). The article signals the differential nature of social media-mediated transparency and its limits, with implications for digital government–citizen interactions.Points for practitionersThe article proposes three different ways of looking at social media-mediated transparency. Social media-mediated transparency will vary depending on how public managers navigate through social media affordances. Different models of social media-mediated transparency might link with different ways of institutionalizing these digital platforms, as well as with different considerations on citizens’ roles. Transparency through social media is more than just pushing information, but also an opportunity to improve effective monitoring through continuous conversations.
用三种模式理解以社交媒体为媒介的公共管理透明度
社交媒体的使用有望提高行政透明度。无论是正面影响还是负面影响,一些学者都认为这些影响可能来自于社交媒体的感知特征所产生的中介效应。这与以计算机为媒介的透明度概念所提出的观点类似。然而,社交媒体的某些特性可能会以不同的方式影响透明度。本文试图理解以社交媒体为媒介的透明度。研究采用了 "承受力 "理论来探讨对社交媒体特性的认识,并对西班牙三个市议会的社区经理进行了访谈。结果显示了理解社交媒体中介透明度的几种方法:保证人模式(注重信息的可用性和可获取性,同时确保中立性)、对话模式(通过持续对话加强有效透明度)和主动模式(预测公民的信息需求)。文章指出了以社交媒体为媒介的透明度的不同性质及其局限性,并对数字政府与公民的互动产生了影响。社交媒体中介透明度的不同取决于公共管理者如何驾驭社交媒体。社交媒体中介透明度的不同模式可能与这些数字平台制度化的不同方式以及对公民角色的不同考虑有关。通过社交媒体提高透明度不仅仅是推送信息,也是通过持续对话提高有效监督的机会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.10
自引率
4.30%
发文量
0
期刊介绍: IRAS is an international peer-reviewed journal devoted to academic and professional public administration. Founded in 1927 it is the oldest scholarly public administration journal specifically focused on comparative and international topics. IRAS seeks to shape the future agenda of public administration around the world by encouraging reflection on international comparisons, new techniques and approaches, the dialogue between academics and practitioners, and debates about the future of the field itself.
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