ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention?

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-07-25 DOI:10.1016/j.ijhm.2024.103852

引用次数: 0

Abstract

This study investigates the dynamic interaction effects of information sources for Airbnb listings, psychological social distance, and Airbnb classification on trust in Airbnb listings, leading to stay intention based on the construal level theory. A 2 (information sources for Airbnb listings: ChatGPT vs. online review) × 2 (psychological social distance: near vs far) × 2 (Airbnb classification: standard Airbnb vs. Airbnb Luxe) between-subjects experiment was conducted. Key findings revealed the mediating role of trust in Airbnb listings in the relationship between information sources for Airbnb listings and stay intention. In addition, for Airbnb Luxe, in an interaction with ChatGPT, a near (vs. far) psychological social distance results in a higher level of trust in Airbnb listings. Conversely, in an interaction effect with online reviews, a far (vs. near) psychological social distance results in a higher level of trust.

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ChatGPT 还是在线评论？哪个更能决定客户对 Airbnb 房源的信任度和入住意向？

本研究基于建构水平理论，探讨了 Airbnb 房源信息来源、心理社交距离和 Airbnb 分类对 Airbnb 房源信任的动态交互影响，并由此产生入住意愿。实验采用了 2（Airbnb 房源信息来源：ChatGPT vs. 在线评论）×2（心理社会距离：近距离 vs 远距离）×2（Airbnb 分类：标准 Airbnb vs. Airbnb Luxe）的主体间实验。主要研究结果表明，在 Airbnb 房源信息来源与入住意愿的关系中，对 Airbnb 房源信息的信任起到了中介作用。此外，就 Airbnb Luxe 而言，在与 ChatGPT 的交互作用中，心理社会距离越近（相对于越远），对 Airbnb 房源的信任度就越高。相反，在与在线评论的交互效应中，心理社会距离远（与近）则信任度更高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.

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