THE INFLUENCE OF COLLABORATION ON INNOVATION AND PRODUCTIVITY IN MSES: A STUDY IN THE PERNAMBUCO FOREST ZONE

Abstract

Objective: The objective of this study is to investigate the influence of collaboration on the construction of innovation in micro and small enterprises (MSEs) in the Zona da Mata of Pernambuco, in order to better understand how collaboration impacts the innovation and productivity of these companies. Theoretical Framework: The research is based on theories of innovation and business collaboration, with emphasis on the use of the Innovation Radar. References such as Brown (2008) on design thinking and the Oslo Manual (OECD, 2005) on innovation provide the theoretical basis. Collaboration is identified as essential to overcome challenges such as limited resources and insufficient organizational structures. Method: The methodology adopted involves an analysis of the dimensions of the Innovation Radar in 10 leading productivity companies in the Zona da Mata region of Pernambuco. The study uses a mixed approach, combining quantitative and qualitative analysis. Data was collected through interviews, questionnaires and analysis of the companies' productivity indicators. Results and Discussion: The results indicate that effective collaboration between entrepreneurs, Local Innovation Agents (LIAs) and professionals from various fields contributes significantly to innovation in MSEs. The discussion contextualizes these results within the theoretical framework, highlighting how the ALI Productivity Program facilitates collaboration and innovation. Limitations of the study include the initial resistance of some companies and the need for ongoing support. Research Implications: Practical implications include the recommendation of collaborative strategies to foster innovation in MSEs, while theoretical implications reinforce the importance of design thinking and business collaboration. Impacted sectors include local commerce and industry. Originality/Value: This study contributes to the literature by demonstrating the importance of collaboration in MSE innovation, an area that has been little explored. The originality lies in the detailed analysis of the dimensions of the Innovation Radar and the integration of design thinking practices with collaborative strategies, offering a replicable model for other regions and business contexts.