Examining the Effects of Importance Attached to Content Sharing and Knowledge Sharing Facilitators on
Tourists’ Actual Travel Experience Sharing Behaviour
B. C. Çetinsöz, Onur Çakır, Karaca Mina Durdu, Reşat Arica
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引用次数: 0
Abstract
The study examines the effects of the importance of social media (SM) sharing and the knowledge-sharing facilitators on the tourists’ tendency to share their actual experiences on SM. Data were collected from 323 local (Turkish) tourists through face-to-face interviews. The convenience sampling method was used to collect data. PLS algorithm, blindfolding and bias-corrected bootstrapping methods were utilized to test the measurement and structural models. The findings revealed that the importance of participant and non-participant sharing did not directly affect the actual travel experience-sharing behaviour. Altruistic and personal fulfilment and self-actualization motivations as facilitators were found to have a full mediating effect in the relationship between the importance of content sharing and actual travel experience sharing. Thus, tourism sector managers should stimulate altruistic and self-actualization motivations as facilitators to encourage tourists to share their actual travel experiences on SM.
期刊介绍:
Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.