Examining the Effects of Importance Attached to Content Sharing and Knowledge Sharing Facilitators on Tourists’ Actual Travel Experience Sharing Behaviour

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
B. C. Çetinsöz, Onur Çakır, Karaca Mina Durdu, Reşat Arica
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引用次数: 0

Abstract

The study examines the effects of the importance of social media (SM) sharing and the knowledge-sharing facilitators on the tourists’ tendency to share their actual experiences on SM. Data were collected from 323 local (Turkish) tourists through face-to-face interviews. The convenience sampling method was used to collect data. PLS algorithm, blindfolding and bias-corrected bootstrapping methods were utilized to test the measurement and structural models. The findings revealed that the importance of participant and non-participant sharing did not directly affect the actual travel experience-sharing behaviour. Altruistic and personal fulfilment and self-actualization motivations as facilitators were found to have a full mediating effect in the relationship between the importance of content sharing and actual travel experience sharing. Thus, tourism sector managers should stimulate altruistic and self-actualization motivations as facilitators to encourage tourists to share their actual travel experiences on SM.
研究内容分享和知识分享促进因素的重要性对游客实际旅游经验分享行为的影响
本研究探讨了社交媒体(SM)分享的重要性和知识分享促进因素对游客在社交媒体上分享其实际体验的倾向的影响。研究通过面对面访谈的方式收集了 323 名当地(土耳其)游客的数据。采用便利抽样法收集数据。利用 PLS 算法、障眼法和偏差校正引导法来检验测量模型和结构模型。研究结果表明,参与者和非参与者分享的重要性并不直接影响实际的旅游经验分享行为。研究发现,利他主义动机、个人成就动机和自我实现动机作为促进因素,在内容分享的重要性与实际旅游经验分享之间具有完全的中介效应。因此,旅游行业管理者应激发利他主义和自我实现动机作为促进因素,鼓励游客在 SM 上分享他们的实际旅游体验。
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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