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Technology use in B2B sales: examining the extant literature and identifying future research opportunities using morphological analysis

Journal of Personal Selling & Sales Management Pub Date : 2024-07-26 DOI:10.1080/08853134.2024.2362684
Ashish Goel, Ashwin J. Baliga, Deva Rangarajan, Bruno Lussier
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B2B 销售中的技术使用：使用形态分析法研究现有文献并确定未来的研究机会
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Journal of Personal Selling & Sales Management
Journal of Personal Selling & Sales Management
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