{"title":"Busyness and diverse choice: How perceived busyness shapes consumer’s preference for variety seeking","authors":"","doi":"10.1016/j.jretconser.2024.104003","DOIUrl":null,"url":null,"abstract":"<div><p>This research investigates the effect of perceived busyness on variety seeking. Utilizing an incentive-compatible design with real behavioral outcomes and an online experiment, the research initially validates the main hypothesis: individuals in the busyness condition exhibit stronger variety-seeking behavior compared to those in the control condition (study 1 and study 2). Two experiments demonstrate that threats to time autonomy mediate the impact of perceived busyness on variety seeking (study 3 and study 4). Additionally, this research verifies the boundary of busyness type (proactive busyness vs. forced busyness) (study 5). This study offers important theoretical and managerial insights by revealing the psychological mechanisms and boundary conditions and enhances our understanding of the busyness, threats to time autonomy, and variety seeking, offering valuable insights for strategic marketing and targeted advertising.</p></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":null,"pages":null},"PeriodicalIF":11.0000,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Retailing and Consumer Services","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0969698924002996","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This research investigates the effect of perceived busyness on variety seeking. Utilizing an incentive-compatible design with real behavioral outcomes and an online experiment, the research initially validates the main hypothesis: individuals in the busyness condition exhibit stronger variety-seeking behavior compared to those in the control condition (study 1 and study 2). Two experiments demonstrate that threats to time autonomy mediate the impact of perceived busyness on variety seeking (study 3 and study 4). Additionally, this research verifies the boundary of busyness type (proactive busyness vs. forced busyness) (study 5). This study offers important theoretical and managerial insights by revealing the psychological mechanisms and boundary conditions and enhances our understanding of the busyness, threats to time autonomy, and variety seeking, offering valuable insights for strategic marketing and targeted advertising.
期刊介绍：
The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are:
Retailing and the sale of goods
The provision of consumer services, including transportation, tourism, and leisure.
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