Determinant of green purchase behavior of Muslims: a systematic literature review

IF 3.1 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2024-07-19 DOI:10.1108/jima-07-2023-0214

Irna Puji Lestari, Galuh Tri Pambekti, Arna Asna Annisa

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引用次数: 0

Abstract

Purpose

This paper aims to provide a comprehensive and systematic overview of relevant factors that affect green purchase behavior of Muslims.

Design/methodology/approach

A systematic literature review was conducted to fill in the lack of conceptual clarity on the relationship between green product purchasing and Muslim consumers.

Findings

The review revealed that studies on Muslim green purchase behavior were mostly carried out in Asian countries, with the theory of planned behavior as a highly featured approach. The in-depth analysis captured more than 50 factors of green purchasing behavior of Muslims with religiosity, which was found to be the most mentioned determinant in the literature.

Practical implications

The finding provides three insights for future research and marketing practices: Muslim consumer behavior model development, green-halal product innovation and green Islamic marketing strategy formulation.

Originality/value

To the best of the authors’ knowledge, no literature review has comprehensively identified the determinants of Muslim green purchasing behavior. Therefore, enriched with bibliographical mapping, this study will systematically conduct a literature review to explain the driving factors of Muslims in purchasing green products and outline potential directions for marketers and researchers to enhance green ecosystems.

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穆斯林绿色购买行为的决定因素：系统文献综述

本文旨在对影响穆斯林绿色购买行为的相关因素进行全面、系统的综述。研究结果综述显示，有关穆斯林绿色购买行为的研究大多在亚洲国家进行，其中计划行为理论是一种极具特色的方法。深入分析捕捉到了穆斯林绿色购买行为的 50 多个因素，其中宗教信仰是文献中提及最多的决定因素：原创性/价值据作者所知，目前还没有任何文献综述能全面确定穆斯林绿色购买行为的决定因素。因此，本研究将结合文献图谱，系统地进行文献综述，以解释穆斯林购买绿色产品的驱动因素，并为营销人员和研究人员勾勒出加强绿色生态系统的潜在方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.