FairECom: Towards Proof of E-Commerce Fairness Against Price Discrimination

IF 4.4 2区 化学 Q2 MATERIALS SCIENCE, MULTIDISCIPLINARY
Tao Jiang, Xu Yuan, Qiong Cheng, Yulong Shen, Liangmin Wang, J. Ma
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引用次数: 0

Abstract

Price discrimination has been empirically exposed where e-commercial platforms aim to gain additional profits by charging customers with different prices for the same product/service. This situation becomes even worse in nowadays’ Big Data era, giving the chance for service providers to leverage artificial intelligence technologies to have the deep analysis of personalized patterns, urgently calling for solutions to prevent such discriminated behaviors to protect customers’ rights. This article aims to defend against price discrimination by developing a secure and privacy-preserving solution, provable for e-commerce fairness. Using a newly designed cryptographic accumulator and public bulletin board, our system, called FairECom, allows an auditor (i.e., a customer or third-party auditor) to verify if customers are experiencing price discrimination. In particular, FairECom enables a customer to check if his payment to a product/service is identical to other customers through a privacy-preserving challenge-response protocol, for implementing the price transparency against discrimination. We implement a prototype using an Ethereum-based public bulletin board to conduct the system evaluation. Our evaluation indicates that FairECom can integrate with existing APIs provided by Ethereum and incur acceptable costs when deploying to the e-commercial systems.
FairECom:努力证明电子商务的公平性,反对价格歧视
价格歧视已被实证揭露出来,即电子商务平台为了获得额外利润,对客户的相同产品/服务收取不同的价格。在当今的大数据时代,这种情况变得更加严重,服务提供商有机会利用人工智能技术对个性化模式进行深入分析,因此迫切需要解决方案来防止这种歧视行为,以保护客户的权益。本文旨在通过开发一种安全、保护隐私、可证明电子商务公平性的解决方案来抵御价格歧视。我们的系统被称为 FairECom,它使用新设计的加密累加器和公共公告板,允许审计员(即客户或第三方审计员)验证客户是否遭遇价格歧视。特别是,FairECom 使客户能够通过一个保护隐私的挑战-响应协议,检查他对产品/服务的付款是否与其他客户相同,从而实现反歧视的价格透明度。我们使用基于以太坊的公共公告板实现了一个原型,以进行系统评估。我们的评估表明,FairECom 可以与以太坊提供的现有应用程序接口集成,并且在部署到电子商务系统时成本可以接受。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.20
自引率
6.00%
发文量
810
期刊介绍: ACS Applied Polymer Materials is an interdisciplinary journal publishing original research covering all aspects of engineering, chemistry, physics, and biology relevant to applications of polymers. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrates fundamental knowledge in the areas of materials, engineering, physics, bioscience, polymer science and chemistry into important polymer applications. The journal is specifically interested in work that addresses relationships among structure, processing, morphology, chemistry, properties, and function as well as work that provide insights into mechanisms critical to the performance of the polymer for applications.
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