{"title":"Consumer reactions to perceived undisclosed ChatGPT usage in an online review context","authors":"","doi":"10.1016/j.tele.2024.102163","DOIUrl":null,"url":null,"abstract":"<div><p>While artificial intelligence’s (AI) promise for fake online review detection has been investigated, other questions have emerged with ChatGPT’s introduction, a generative AI platform. This research provides a much-needed investigation into consumer reactions to reviews perceived to be generated by ChatGPT vs. a human. Results from three studies in TripAdvisor hotel review and Yelp restaurant review contexts revealed that consumers rate reviews as less useful, trustworthy, and authentic if they perceived ChatGPT generated them. Further, the findings were robust regardless of review valence and even when participants were informed the reviewer possessed a TripAdvisor Expert badge. These findings’ theoretical and practical implications are discussed, along with limitations.</p></div>","PeriodicalId":48257,"journal":{"name":"Telematics and Informatics","volume":null,"pages":null},"PeriodicalIF":7.6000,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Telematics and Informatics","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0736585324000674","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
While artificial intelligence’s (AI) promise for fake online review detection has been investigated, other questions have emerged with ChatGPT’s introduction, a generative AI platform. This research provides a much-needed investigation into consumer reactions to reviews perceived to be generated by ChatGPT vs. a human. Results from three studies in TripAdvisor hotel review and Yelp restaurant review contexts revealed that consumers rate reviews as less useful, trustworthy, and authentic if they perceived ChatGPT generated them. Further, the findings were robust regardless of review valence and even when participants were informed the reviewer possessed a TripAdvisor Expert badge. These findings’ theoretical and practical implications are discussed, along with limitations.
期刊介绍：
Telematics and Informatics is an interdisciplinary journal that publishes cutting-edge theoretical and methodological research exploring the social, economic, geographic, political, and cultural impacts of digital technologies. It covers various application areas, such as smart cities, sensors, information fusion, digital society, IoT, cyber-physical technologies, privacy, knowledge management, distributed work, emergency response, mobile communications, health informatics, social media's psychosocial effects, ICT for sustainable development, blockchain, e-commerce, and e-government.
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