The Evolution of Small Town Spa Resorts in the Global South: The Historical Pathway of Montagu, South Africa

Abstract

An important resource for small town tourism is maximising the local advantage of natural mineral springs. Only a small international literature exists on the evolution of spa resorts with scant writings for the Global South. For small town South Africa the histories of spa tourism mostly are unrecorded. This article addresses this knowledge gap by investigating the historical development of one spa tourism resort, namely Montagu in the Western Cape. Archival and documentary sources are utilised to analyse the tourism development of this small town from its formal establishment in the early 1850s to the closing apartheid years during the late 1980s. It is shown that Montagu’s rise was part of the wider growth of South Africa as a health destination which was anchored upon its assets of climate and mineral springs. The thermal springs of Montagu put the town on the tourist map resulting in its declaration as a health resort and emergence as a popular holiday destination. By the time of the apartheid period Montagu was becoming a more leisure-tourism dominated and a less health focussed destination.