Analysis of Marketing Strategies in Increasing the Competitiveness of MSMEs Assisted by PT. Pertamina Hulu Rokan: Case Study in Dpoer Bintan MSME

Abstract

Based on research conducted, the internal and external factors of MSMEs assisted by PT. The PHR of the Dpoer Bintan MSME case study has been analyzed to determineInternal factors and external factors of marketing strategy in determining the competitiveness of Dpoer Bintan MSMEs and determining the right strategy in order to maximize the strengths and minimize the weaknesses of Dpoer Bintan MSMEs. Data was conducted using surveys, observations and in-depth interviews with Dapoer Bintan MSMEs. Data analysis used SWOT analysis. marketing strategy implemented by MSME Dpoer Bintan, as one of the MSMEs assisted by PT. Pertamina Hulu Rokan, is able to increase the competitiveness of these MSMEs. By maintaining product quality and increasing innovation, increasing digital marketing, and developing business cooperation, Dpoer Bintan MSMEs have succeeded in gaining a competitive advantage in a competitive market.