Strategic management of alumni associations: a stakeholder approach for optimal efficiency

Abstract

   The purpose of the study is to explore the role of university alumni associations in aligning with the sustainable development goals (SDGs) articulated by the United Nations, emphasizing the criteria that defi ne a sustainable alumni association and their impact on university operations and broader economic and management practices.   Methodology. Emphasis is placed on elucidating criteria that characterize a sustainable alumni association. This is complemented by a comprehensive analysis utilizing qualitative research methodologies, including indepth interviews and expert assessments.   Originality / value of the research lies in its focus on the intersection of university alumni associations and sustainable development goals, an area that has received limited attention in academic discourse.   Findings. The derived conclusions are rigorously substantiated through mathematical computations, culminating in actionable recommendations aimed at fortifying the future endeavors of alumni associations. The study is contextualized within the framework of a university in Kazakhstan, off ering practical insights and implications for economic and management practices in the contemporary academic landscape.